Integrated Marketing Manager; Remote

Position: Integrated Marketing Manager (Remote)

The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.

This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.

Location:

Remote - United States

Key Responsibilities Corporate Events & Trade shows

• Coordinate corporate events and trade shows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
• Recommend, develop, and implement event marketing plans to generate revenue and create engaging experiences.
• Collaborate with Infosys/Infosys Aster corporate, vertical, sales, and marketing leaders and support Adobe partner marketing.
• Lead marketing for one-to-one engagements, one-to-many events, and large sponsor ships.

Integrated Marketing & Sales Campaigns

• Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
• Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
• Support digital campaigns, including automated Salesforce campaigns, and create content such as blog posts and sales materials.

Partner Marketing & Go-to-Market

• Develop and maintain relationships with technology partners through co-marketing, regular meetings, and business planning.
• Support joint events, activations, and strategic positioning within the digital experience (DX) ecosystem.
• Help articulate the Blue Acorn iCi and Infosys Aster brands within the parent company and Adobe partner ecosystem.
• Manage Pardot-supported email campaigns, newsletters, custom forms, campaign tracking, and lead uploads.
• Connect Pardot marketing efforts to Salesforce metrics to track investment, engagement, opportunities, and ROI.
• Support Salesforce/Account Engagement marketing administration, dashboards, campaign building, reporting, and email marketing.
• Analyze campaign performance to identify strengths, gaps, and opportunities for improvement.

Social Media Management

• Own Blue Acorn iCi social media strategy, including planning, scheduling, analysis, and reporting.
• Manage Linked In campaigns covering events, new solutions, internal awareness, and content releases.

Internal Marketing & Communications

• Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences.
• Support Adobe partner newsletters, regional and quarterly Infosys newsletters, client newsletters, and one-off communication campaigns.

Website, Advertising & Digital Marketing

• Help publish, update, and report on the corporate website.
• Develop, manage, and optimize advertising campaigns on Linked In and Google; evaluate additional advertising platforms and programs.

Required Skills & Experience B2B Marketing & Campaign Execution

• 4–6 years of B2B marketing experience.
• Strong experience with Pardot and Salesforce.
• Experience managing both large-scale events, including industry trade shows, and smaller client gatherings.
• Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders.

Communication, Analytics & Program Management

• Strong attention to detail and ability to interpret data and communicate marketing trends and results.
• Excellent written and verbal…