More jobs:
Marketer; Creative Strategist; Remote
Listing for:
Ojas Softech
Full Time, Remote/Work from Home
position
Listed on 2026-11-07
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Creative Advertising / Marketing, Marketing Communications
Job Description & How to Apply Below
Role & responsibilities
- Ideate, develop, and make high-performing ad creatives (images, videos, headlines, and descriptions) for Google Performance Max (PMax) campaigns.
- Drive mobile app installs and in-app purchases as the primary campaign objectives.
- Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC efficient.
- Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
- Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
- Analyze creative and data trends and share actionable insights with leadership.
- 37 years of performance marketing experience for B2C brands or digital platforms.
- Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.
- Demonstrated CAC reduction through creative testing and optimization.
- Hands-on experience in creative ideation and ad making for performance campaigns.
- Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.
- Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
- Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
- Experience marketing apps in astrology, spirituality, or wellness is a strong plus.
- Ability to work with astrologers, content, and product teams to turn astrology and AI offerings into high-converting campaign narratives.
- Self-driven and comfortable working remotely with clear communication and accountability.
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