Creative Strategist

Position: Creative Strategist (Performance)
Accountabilities

• Own and deliver the weekly creative production sprint, producing high-quality advertising scripts and briefs across video, static, UGC, and AI-assisted formats.
• Develop a balanced pipeline of original advertising concepts and iterations of top-performing creatives, aiming to introduce at least one new winning concept into testing each month.
• Review advertising performance data with the Growth team every week and translate insights into actionable creative briefs within the same sprint.
• Build and manage a structured creative testing framework covering hooks, messaging angles, target personas, and content formats.
• Document creative testing results, share learnings with relevant stakeholders, and use performance insights to guide future campaigns.
• Integrate AI tools into research, ideation, scripting, briefing, production, and workflow automation, identifying measurable opportunities to reduce time spent per brief.
• Work closely with a dedicated video editor to communicate creative direction, provide timely feedback, resolve production bottlenecks, and ensure assets are delivered on schedule.
• Develop clear, actionable briefs for creators, agencies, and external partners producing UGC and other creator-led content.
• Ensure creative concepts and advertising claims align with brand positioning and applicable requirements, particularly for health-related and supplement products.
• Collaborate with Growth, Brand, and Design teams to ensure performance-focused advertising remains consistent with brand identity and marketing objectives.
• Continuously evaluate creative effectiveness and production processes to improve testing velocity, creative quality, and campaign outcomes.

Requirements

• At least 3 years of experience in performance-focused creative strategy, either in-house or at an agency, ideally within direct-to-consumer (DTC) brands or e-commerce.
• A portfolio of advertising concepts, scripts, or creative briefs that you developed and helped scale on Meta, Tik Tok, or similar paid advertising platforms, supported by performance metrics.
• Demonstrated ability to produce multiple scripts and briefs each week while maintaining high standards of quality, originality, and strategic relevance.
• Strong commercial and creative judgment, with the ability to develop compelling advertising ideas and explain the rationale behind their expected performance.
• Confidence interpreting performance metrics such as thumb-stop rate, hold rate, click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
• Practical experience using AI tools in creative workflows, including large language models (LLMs), AI image or video generation tools, and automation solutions. The ability to build repeatable processes is essential; general familiarity with AI alone is insufficient.
• Experience creating persuasive, claims-led advertising copy for supplements, wellness, healthcare, pet products, or other regulated categories is highly desirable.
• Strong briefing and communication skills, with the ability to provide clear direction that video editors, creators, agencies, and other partners can execute effectively.
• Experience collaborating with creative production and cross-functional teams, providing constructive feedback, and maintaining momentum in a fast-paced environment.
• Excellent organizational skills, attention to detail, and the ability to manage competing priorities and deliver work reliably against weekly deadlines.
• A proactive, analytical, and experimental mindset, with a strong interest in using customer insights, creative testing, and AI to improve advertising performance.

Benefits

• Fully remote working arrangement, with Brazil specified as the target location for this listing.
• Full-time or contract engagement, as described in the original posting.
• Opportunity to shape performance creative strategy and contribute directly to growth marketing outcomes.
• Close collaboration with a dedicated video editor and cross-functional growth, brand, and design teams.
• Hands-on opportunities to apply AI tools and automation to creative research, scripting, and production.
• Exposure to multi-channel advertising strategies across Meta, Tik Tok, App Lovin, and other paid media platforms.
• Opportunities to develop expertise in creative testing, performance analytics, and scalable advertising production.
• A collaborative, feedback-driven environment that encourages experimentation, ownership, and continuous improvement.
• Reasonable adjustments available during the…