Vice President; VP) of Marketing; Fully Remote

Position: Vice President (VP) of Marketing (Fully Remote)
The Role We Need:

Pad Split is looking for a VP of Marketing to lead and scale our full-funnel marketing engine as we work toward growing from $50M to $500M+ in ARR. This role will primarily focus on member growth, driving acquisition, activation, and engagement while supporting host growth to ensure a healthy, balanced marketplace. We need a marketing leader who can translate ambitious growth targets into measurable results, diversify our acquisition channels, and build a scalable marketing engine that supports Pad Split's mission of solving the affordable housing crisis.

The Person We Are Looking For:

We are looking for a high-slope, hands-on marketing leader who has scaled consumer or marketplace businesses through performance marketing, data-driven decision-making, and disciplined experimentation. You have deep expertise in paid acquisition and marketing unit economics, but you also understand how organic, lifecycle, social, referral, and brand marketing work together to drive growth. You are equally comfortable setting direction, managing a team, and getting into the weeds of campaigns, dashboards, and channel performance.

Here’s

What You’ll Be Doing Day-to-Day:

• Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
• Paid Acquisition: Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels, optimizing budget allocation, creative, and landing pages against CAC and payback targets.
• Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs that increase demand and reduce reliance on any single paid acquisition channel.
• Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
• Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop campaigns and tactics that are not delivering.
• Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth, partnering with Data, Product, and Finance to improve measurement and capital allocation.
• Team Leadership: Lead, develop, and scale a multidisciplinary marketing team, establishing clear priorities, accountability, and an operating rhythm that balances execution speed with quality.
• Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth.

Here’s What You’ll Need to Be Successful:

• Marketing Leadership: 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
• Paid Acquisition Expertise: Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
• Marketplace
  
  Experience:
  
  Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable.
• Growth Scaling: A track record of helping a company navigate a significant growth phase, with the ability to explain how the…