Brand Media Planner

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

_RESPONSIBILITIES:
Planning, Strategy and Reporting:

• Assist in client strategy communication regarding recommended digital and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
• Responsible for day-to-day campaign management of various campaigns across different platforms, including bringing optimization recommendations to the media lead
• Drafting insights for media lead to inform client-facing reports, including both data visualization and insights.
• Responsible for providing accurate reporting metrics for various client-facing deliverables

Managed Service and Direct Buying (Digital & Traditional):

• Research and meet with various vendors and direct publishers, learning their evolving capabilities and related industry trends.
• The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space
• Lead IO creation and trafficking for digital buys. Manage day-to-day vendor relationships, including pacing, optimizations and ongoing communication
• Assist in trafficking for traditional media channels

Programmatic:

• Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stack
• Have a primary role in ideating and implementing optimization strategies for programmatic campaigns across multiple channels (display banner, online video, audio, native, Connected TV)
• Check campaigns regularly and adjust bids, audiences, creative, etc. to improve performance

_

QUALIFICATIONS:

• 2+ years of experience in media, including managing display campaigns, trading/buying in hands-on-keyboard platforms, or managing traditional channels
• A solid grasp of buying methods (programmatic, partner direct, traditional) and core metrics (CPM, CTR, CPA, reach/frequency) and results-driven optimizations
• Experience using The Trade Desk, Amazon DSP, Stack Adapt or other programmatic DSP's preferred, but not required
• Experience using Double Click/CM360 preferred, but not required
• High proficiency with Microsoft Excel—formulas, pivot tables, charts, creating efficiencies
• Strong written and verbal communication skills
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• A data-driven, independent, and analytical approach to problem solving
• The ability to work independently as well as with a team in a fast paced, goal-oriented environment
• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_PAY TRANSPARENCY + EXCELLENT

EMPLOYEE BENEFITS:

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

ABOUT COLLECTIVE MEASURES

Collective Measures is the agency…