Marketing Automation Specialist

Our client is looking for a talented and driven Marketing Automation Specialist to join their fully remote marketing department. This is an exciting opportunity to shape and execute automated marketing workflows that enhance customer engagement and drive lead generation. As a key member of the team, you will be instrumental in leveraging marketing technology to deliver personalized experiences s role requires a deep understanding of marketing automation platforms, data segmentation, and campaign analytics.

If you are passionate about optimizing marketing funnels and thrive in a collaborative, remote-first setting, this position is for you. You will have the opportunity to work with a dynamic team and contribute to the success of our diverse client base.

• Design, implement, and manage marketing automation campaigns and workflows using platforms like Hub Spot, Marketo, or Pardot.
• Develop lead nurturing programs, email marketing campaigns, and automated customer journeys.
• Segment customer databases and build targeted lists for various marketing initiatives.
• Monitor and analyze the performance of marketing automation campaigns, reporting on key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Collaborate with the content team to ensure alignment between automated messaging and relevant, engaging content.
• Integrate marketing automation platforms with other systems, such as CRM, to ensure seamless data flow.
• Conduct A/B testing on various elements of automated campaigns to optimize performance.
• Maintain data hygiene and ensure compliance with data privacy regulations (e.g., POPIA).
• Provide training and support to other marketing team members on best practices for marketing automation.
• Stay updated on the latest trends and technologies in marketing automation and digital marketing.

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Proven experience (3+ years) in marketing automation, campaign management, and email marketing.
• Hands-on experience with at least one major marketing automation platform (e.g., Hub Spot, Marketo, Pardot, Active Campaign).
• Strong understanding of lead scoring, lead nurturing, and customer journey mapping.
• Proficiency in data analysis and reporting using tools like Google Analytics.
• Excellent understanding of HTML/CSS for email template customization.
• Familiarity with CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote setting.

• Our client offers a competitive salary, commensurate with your experience and skills.
• This fully remote position provides excellent work-life balance and the flexibility to work from anywhere.
• Employees are eligible for a comprehensive benefits package, including medical aid and retirement planning support.
• We invest in our employees' growth through continuous learning opportunities and professional development programs.