Director of Growth; Remote

Position: Director of Growth at Domain Money (Remote)
Location: New York

About Domain Money

Domain Money is a flat-fee financial planning and wealth management company. Clients work one-on-one with a Certified Financial Planner™ for a transparent, flat fee instead of a percentage of their assets.

The role

We're hiring a hands-on performance marketer to own paid acquisition and grow our content engine. You'll report to the VP, Marketing and own performance marketing channels. This is a small, fast-moving team, so you'll wear many hats: paid, content, SEO/AEO, landing pages, and reporting.

What you'll do

• Run paid acquisition hands-on. Build, launch, and optimize campaigns in Meta Ads Manager and Google Ads, and own CAC, pacing, and booked-call targets.
• Manage our performance agency consultant. Set priorities, review results, and hold the channel to its numbers.
• Own the testing roadmap. Test ad creative, bidding strategies, and landing pages, keeping the ad-to-page experience consistent, to keep raising conversion rates.
• Own the booking funnel. Track performance from click to booked consultation and fix the leaks.
• Own reporting. Deliver clear, timely campaign, budget, and performance analysis, with recommendations on where to shift spend.
• Build our content engine. Lead SEO/AEO strategy and the editorial calendar, working with our CFPs to publish trustworthy financial content.
• Work with AI every day. Use AI tools for research, drafting, creative variations, and analysis so a small team ships like a big one.
• Pitch in wherever growth needs you. Partners, affiliates, lifecycle tests: on a small team, the job is the outcome.

What you bring

• 3–5 years of performance marketing experience in fintech or financial services, or 5–7 years in another industry
• Hands-on, daily experience in Meta Ads Manager, plus Google Ads
• A track record of managing meaningful paid budgets against CAC and conversion targets
• Experience marketing in a regulated environment (financial services, insurance, or healthcare) and working through compliance review
• Strength in setting up and troubleshooting conversion tracking and attribution across GA4, GTM, and Mixpanel;
  Hub Spot experience preferred
• Daily AI fluency: tools like Claude, ChatGPT, and Gemini are already part of how you work, and you can show how they've changed your output, including workflows you've built to operate like a team on your own
• Clear communication: you can explain technical results and recommendations to non-technical stakeholders
• Real interest in content and SEO/AEO, even if it hasn't been your main focus yet
• A scrappy, hungry approach: you'd rather build the campaign than write the brief for someone else

Nice to have

• Marketing experience at an RIA, wealth manager, or consumer fintech
• Familiarity with financial marketing compliance (e.g., the SEC Marketing Rule)
• Creative testing frameworks and landing page CRO
• Affiliate or creator partnership experience

Compensation & location

• Salary: Competitive salary, plus equity and benefits
• Location: Remote
• Reports to: VP, Marketing