Industry Marketing Specialist

At James Moore & Co., we’re excited to add an Industry Marketing Specialist to our growing marketing team. We’re looking for a creative, results-driven marketing professional who enjoys turning industry insights into engaging campaigns, compelling content, and meaningful business opportunities.

In this role, you’ll support our Construction, Government, Healthcare, and Higher Education & Collegiate Athletics industry teams by executing targeted marketing strategies that strengthen our market presence and drive growth. Working closely with industry leaders, subject matter experts, and business development professionals, you’ll bring marketing plans to life through multi-channel campaigns, thought leadership, events, and sales enablement initiatives.

This is a hands‑on role for someone who enjoys variety, thrives on collaboration, and can manage multiple priorities while maintaining a strong focus on results. You’ll also leverage AI-powered tools to streamline content creation, improve efficiency, and deliver high-quality marketing materials across multiple channels.

This is a remote position, with preference given to candidates located in the southeastern United States. Work hours will be in the eastern time zone.

As the Industry Marketing Specialist, you will have the opportunity to:
Industry Marketing Strategy & Execution

• Execute marketing plans for assigned industries, developing calendars, deliverables, and timelines to keep initiatives on track.
• Serve as the primary marketing contact for industry teams, building strong relationships with practice leaders and subject matter experts.
• Contribute industry insights, competitive intelligence, and performance results to support marketing planning.
• Manage marketing requests and priorities while ensuring alignment with established strategies and goals.

Campaign Development & Execution

• Develop and execute integrated marketing campaigns across email, digital, content, social media, and event channels.
• Create and launch campaign materials, including emails, landing pages, forms, and promotional content.
• Coordinate with marketing operations, creative teams, and external partners to deliver campaigns on time.
• Focus on campaigns that build brand awareness, generate qualified leads, and support business development opportunities.

Content Creation & Thought Leadership

• Develop engaging, industry-specific content, including articles, whitepapers, newsletters, case studies, social media posts, and marketing collateral.
• Collaborate with subject matter experts to translate complex accounting, tax, and advisory topics into clear, compelling content.
• Leverage AI-powered content and design tools to improve efficiency while maintaining brand voice, accuracy, and quality.
• Contribute relevant industry topics and trends to the Firm's editorial calendar.
• Support social media content and account management for industry leaders and practice groups, including Linked In.

Events, Sponsor ships & Speaking Opportunities

• Identify and evaluate industry conferences, association partnerships, sponsor ships, and networking opportunities.
• Research and secure speaking engagements, panel discussions, and webinar opportunities for Firm leaders and subject matter experts.
• Develop promotional campaigns for Firm-hosted webinars and industry events, including audience engagement and post-event follow-up.
• Partner with internal teams to coordinate event logistics, registration, vendors, and deadlines.
• Attend industry events as needed to represent the Firm and gather market insights.

Business Development & Sales Enablement

• Partner with our business development professionals to create marketing materials that support prospective client outreach and relationship building.
• Develop and maintain industry case…