Senior Marketing Specialist

About the team

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About

the role

We are looking for a channel expert to own the strategy and implementation of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns for one of our core lines of business. We are looking for someone energized by new challenges and who is looking to develop the depth and breadth of their skillset. If this sounds like you, join our Media team!

In

this position you will have the opportunity to:

• Independently manage large, complex performance marketing campaigns across multiple lines of business with minimal guidance (Google Search, Performance Max, and Demand Gen)
• Develop annual channel goals and channel strategy to achieve those goals
• Determine network mix and monthly flighting within annual channel budgets
• Lead responses to media briefs, develop channel plans, and own inputs to cross-channel media plans
• Develop an annual learning agenda, test roadmap, and test plans with clear hypotheses to improve performance
• Lead prioritization efforts for your channels: build and maintain JIRA boards to prioritize projects, assess tradeoffs, and track progress. Align with team members, leaders and stakeholders.
• Partner closely with Marketing Specialists who support your channels: review performance analyses, approve recommended optimizations, and align on next steps
• Lead recurring internal team syncs with the Marketing Specialists who support your channels and LOBs; facilitating discussion and collaboration across the team
• Collaborate synchronously and asynchronously within our global team across the US, Mexico and India
• Document launch plans, hand off to Marketing Specialists to build, and QA campaigns before launch
• Build AI solutions and agents that support the team’s AI vision and roadmap
• Advocate for support from partner teams (Data Science, Marketing Tech, creative development), and surface progress and blockers to stakeholders
• Partner with internal teams on developing creative strategy and sharing learnings between channels (Creative team, Paid & Brand Social teams, Media Planning, etc)
• Work with ad platform partners to stay informed of new capabilities and opportunities
• Proactively communicate performance and project plans to stakeholders; own monthly channel reporting and provide inputs to data briefs
• Own channel procurement: submit POs/receipts, report on spend, and maintain our budget doc

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $ annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $ annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5+ years of work experience in performance marketing with a focus on Google Search, Performance Max, and Demand Gen campaigns with annual budgets exceeding $10M USD.
• Proven ability to effectively oversee channels to drive strong business results
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Experience collaborating on creative strategy for performance marketing channels
• Experience…