Content Marketing Manager

Location: Newcastle upon Tyne

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, Git Lab,  and Aha!

What we offer you

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide Mac Books to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Read our full list of benefits

About the Role

The role of the Content Marketing Manager will focus on producing high-quality, branded content for products and services across The Adaptavist Group brands. You will be responsible for developing content from approved briefs on behalf of stakeholders across the group - delivered on time, to the quality bar and ready for distribution. You will deliver content production end-to-end, from ideation and research to editing and uploading the content for distribution.

This role sits within the Brand, Content and Comms team, reporting to the Content Lead with the overall goal of growing our commercial footprint across digital ecosystems - including Atlassian,  , and others.

Key responsibilities and accountabilities Content creation

• Work with various stakeholders to design and develop fresh, engaging content across a range of formats and digital experiences (blogs, videos, emails, webinars, eBooks, social media posts, interactive tools, sound bites, etc.) to promote the benefits of our products and related activities.
• Work from briefs routed through the Content Lead’s intake. Check that each brief has a clear objective, audience, call to action and confirmed distribution plan, and flag any gaps to the Lead early.
• Research and run experiments with new content formats.
• Manage content production end-to-end (planning, writing, editing, producing) and support with promoting and reporting across various media.
• Conduct deep topic, audience and keyword research using online tools.
• Other content production tasks such as briefing internal and external agencies on assets required for campaigns (creative assets, video, etc.).

Editorial support

• Edit and optimise content from team members to ensure consistency and SEO and GEO visibility, ensuring content works for both human and AI consumption.
• Be a tone-of-voice advocate.
• Liaise with technical colleagues and subject matter experts to ensure content accuracy.
• Upload content to distribution channels such as the website via the CMS.

Content production and support

• Identify ways to repurpose and maximise the value from existing high performing content.
• Monitor content performance in Google Analytics and SEO tools to increase our search visibility.
• Actively support and provide insight into the Marketing Team's monthly reporting and latest content trends; update the team on results; make recommendations; and help implement the changes.
• Upload content to the website via the CMS and handle other content production tasks, such as briefing the design teams on assets required for campaigns.

Qualifications

• Experience in a content-specific marketing role.
• SEO and GEO knowledge and/or experience.
• Strong commercial copywriting across multiple formats, with examples of editing others’ work to a publishable standard.
• Hands-on experience using AI tools in content workflows, with specific examples.
• Track record of delivering to deadline across multiple concurrent projects, and raising risks early.
• Ability to work on multiple projects simultaneously in an agile, fast-paced environment.
• Excellent organisational, prioritisation and interpersonal skills.
• Forensic attention to detail.
• Experience working within and influencing collaborative teams from inception to implementation, particularly with designers and developers.
• Experience working with…