Head of Content Marketing; Remote

Position: Head of Content Marketing (Remote)

Fairmarkit is the #1 autonomous sourcing platform revolutionizing the way all organizations buy & sell. Fairmarkit equips procurement teams with automation, AI, and GenAI so they can source more competitively  solutions for tail spend and strategic sourcing help innovative procurement teams reduce cycle times, drive out costs, meet ESG/Diversity targets, and provide a better stakeholder experience to internal partners and suppliers.

Fairmarkit is looking for a Director of Content Marketing to help shape how we show up in the market and build a content engine that makes us impossible to ignore.

But creating great content is only part of the job.

You’ll think just as much about how an idea travels. Across Linked In, search, AI answer engines, customer stories, executive voices, video, research, and whatever channel emerges next. You’ll help establish Fairmarkit and our leaders as trusted voices in procurement while finding new ways to reach the people we care about.

You’ll also help us rethink how content gets made. AI is changing the way people discover information and the way marketing teams work. We want someone who’s excited to experiment with that shift, build smarter workflows, and figure out where AI creates leverage and where human judgment still matters most.

You’ll edit. And you’ll work closely with Brand & Design, Product Marketing, Demand Generation, our executives, customers, and outside partners to bring great ideas to life.

Content & Thought Leadership

Own Fairmarkit’s content strategy across all mediums (video + written), editorial direction, and the way our brand narrative comes to life in the market.

Write and edit exceptional content, while helping executives and subject matter experts turn their expertise into ideas and stories people care about.

Put customers, original research, data, executive perspectives, and strong points of view at the center of our content strategy.

Create repeatable content programs that build an audience, not just fill an editorial calendar.

Partner closely with Brand & Design to bring ideas to life across written, visual, video, and other formats.

Own our organic social strategy, with Linked In playing a major role in how we engage the procurement community.

Help Fairmarkit’s executives and employees become authentic, active voices in the market, extending our reach well beyond the company account.

Build the playbooks, training, tools, and habits that make it easier for people across Fairmarkit to participate.

SEO, AEO & Distribution

Know what makes social content work.

Develop our approach to SEO and AEO/GEO across Google, ChatGPT, Claude, Perplexity, Gemini, Reddit, You Tube, and whatever comes next.

Stay curious about how buyer behavior is changing and what that means for the way we create, structure, and distribute content.

AI-Powered Content Operations

Find practical ways to use AI across research, creation, editing, repurposing, distribution, optimization, and measurement.

Build workflows yourself where it makes sense, and know how to define the problem and requirements when more technical support is needed.

Use AI to give the team more leverage without sacrificing originality, quality, or the human judgment behind great content.

We’re looking for someone who’s curious about how AI can fundamentally change the way a modern content team works.

Great content should ultimately create business impact. You’ll help us understand that journey from the earliest signals all the way through pipeline and revenue.

You’ll define what we should measure, establish the right leading indicators, and help us understand whether we’re gaining attention and authority with the audiences that matter.

That could include share of voice, procurement audience engagement, executive…