Affiliate Marketing Senior Strategist, Lead Generation

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

• As a Senior Strategist on our Lead Generation Affiliate team, you'll own performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education. You'll also be the team's go-to expert and trainer, helping our broader strategist and specialist bench manage lead-gen accounts with confidence.
• Serve as a regular point of contact for clients' strategic and account questions, participate in weekly client calls, oversee account reporting and handle resulting follow-up questions and communications
• Developing effective strategies and tactical plans for achieving client goals
• Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
• Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners
• Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
• Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., Trusted Form/Jornaya), disclosures, and vertical-specific regulatory requirements
• Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical
• Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume
• Analyze program data to find opportunities and identify issues
• Lead affiliate program recruitment, activation, optimization, compliance, creative assets and reporting tasks
• Mediate partnerships and placements with new affiliates
• Handle relationships with a diverse set of publishers and ensure for constant communication & relationship optimization with credible publishers.
• Represent Tinuiti at conferences and events as needed
• Consistently looks for ways to improve current processes or introduce innovative approaches that will add to the client's success
• Train and mentor strategists and specialists on lead-gen account management, including building playbooks and SOPs, running workshops and office hours, and reviewing accounts to raise team-wide lead-gen expertise
• Mentor junior team members and delegate effectively

• 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
• Hands‑on experience managing…