Remote, CRM Campaign Manager - Banter

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands:
Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us.

We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside.

There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

As the CRM Campaign Manager for Banter, you will be responsible for overseeing the planning, strategy, deployment, testing, and iteration for Banter's foundational Emails and SMS while working closely with the other CRM Managers to complete a holistic communications calendar.

You will be reporting into the Sr. Director, CRM for Signet’s Style Brand Family.

In alignment with Signet agencies, you will oversee the campaign execution process from start to finish, ensuring all channels are ready and available, owning campaign build, QA, and deployment. This involves configuring campaigns on the appropriate channels, e.g. Sailthru for email, and ensuring the proper execution of specific audience requirements, launch date/time, and other details listed in applicable briefs.

Responsibilities

• 1. Own Email and SMS for Banter to ensure programs are set up for YoY revenue and list growth. Includes obtaining approvals of monthly calendars, leading the charge to ensure the correct branded customer experience through storytelling, managing testing schedules, and maintaining a deep understanding of performance drives and drags within each channel. 40%
• 2. Collaborate to deliver creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails.
  30%
• 3. Own CRM governance as it relates to pop-ups and email and SMS best practices.
  10%
• 4. Partner with other CRM Campaign Managers to bring to life a holistic CRM strategy.
  10%
• 5. Monitor competitive CRM communications and share insights across Signet brands.
  10%

Education Required

A bachelor's or master's degree in marketing, business, or a related field.

Required or Acceptable Job-Related Experience

• Experience in Email and SMS execution, preferably in a retail or similarly fast-paced environment
• Familiarity with email builds, deliverability best practices, and troubleshooting techniques
• Experience with audience segmentation and personalization

Skills

• Proven experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting
• Experience working with marketing automation workflows to deliver timely, personalized messages
• Strong experience with channel execution tools (e.g. ESP, Sailthru, Attentive, Movable Ink)
• Strong analytical skills, able to support analysis campaign performance data and provide actionable insights to the team
• Experience working cross-functionally and with agencies to execute marketing campaigns
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet tight deadlines
• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams, including marketing, creative, ecomm, and technical teams
• A detail-oriented approach to work with a focus on accuracy and quality
• Strong analytical skills, able to analyze campaign performance data (e.g. Adobe Analytics), identify trends…