Especialista en Marketing Digital y Redes Sociales; Ciudad de México

Position: Especialista en Marketing Digital y Redes Sociales (Ciudad de México)
Location: New York

About the Role

Our client is seeking a creative and analytical Digital Marketing and Social Media Specialist to join their team in Mexico City . This role is critical for developing and executing innovative digital marketing campaigns that enhance brand visibility, drive engagement, and generate leads. As a remote-first position, you will collaborate closely with cross-functional teams, leveraging your expertise in social media management, content creation, SEO, SEM, and email marketing.

The ideal candidate is passionate about the ever-evolving digital landscape, possesses a strong understanding of consumer behavior online, and can translate marketing objectives into measurable results. You will be responsible for managing our client's online presence, fostering community interaction, and optimizing campaigns for maximum impact.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various platforms.
• Create engaging and relevant content for social media channels (e.g., Facebook, Instagram, Twitter, Linked In).
• Manage and execute paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
• Monitor social media trends, identify opportunities for engagement, and respond to comments and messages.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Optimize website content for search engines (SEO) to improve organic visibility.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Collaborate with the creative team to develop marketing assets and campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Specialist or Social Media Manager.
• Demonstrated success in developing and executing digital marketing campaigns.
• Excellent knowledge of social media platforms, content management systems, and SEO/SEM best practices.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools).
• Strong analytical skills and ability to interpret data to drive insights.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently and collaboratively in a remote team environment.
• Bachelor's degree in Marketing, Communications, or a related field.
• Creative thinking and a passion for digital storytelling.

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work schedule.
• Opportunities for professional development and training in the latest digital marketing techniques.
• Collaborative and innovative work culture.
• Chance to work with a diverse range of clients and projects.
• Access to advanced marketing tools and technologies.