Key Account Manager

Competitive Salary + Car + Bonus + Benefits

• Location:
  
  UK-Home Based |
• Contract type:
  Permanent (Full-Time) |
• Closing date: 5th January 2026

If you are a passionate self-starter who is driven to make a real difference to people and feel a sense of purpose and pride in your work, then you may be the perfect team member to join our mission.

We are looking for a Key Account Manager to own their sales region and lead-gen strategy to make the role their own.

It is important that candidates require to be located around the Sheffield/Leeds area M1/M62 regions to be in easy reach of your customers.

In return, you will have direct visibility of the real difference you can make to the lives of children through ensuring great-tasting and highly nutritious meals whilst helping Schools overcome their challenges.

apetito has seen significant growth within the Education sector, through a clear focus on providing exceptional quality meals to students in Multi Academy Trusts, Independent Schools and Special Educational Needs and Disability Schools.

Our proposition is genuinely revolutionising school catering with the highest quality food, which is the safest in the market, coupled with the broadest range, which offers something for every child.

We help schools overcome cost and recruitment barriers through our UK-first pre-prepared system, allowing schools to save money and reallocate funds to improve front-line learning.

The Territory that the KAM will be responsible for will be from Leeds, Wakefield, Huddersfield, Halifax, York up to the Northeast areas of Durham, Darlington, Newcastle Upon Tyne, Sunderland, Galashiels & Middlesbrough.

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

• Generating new business growth across Key Accounts, with a personal sales target of £385k in-year revenue. This equates to approx.
  15 New schools pa.
• Ensure Sales growth is in accordance with strategic targets around setting size, delivery frequency and pricing to generate profitable growth in line with budget.
• Develop, execute, review and refresh regional lead-gen strategies to ensure continued prospect flow into regional pipeline
• To achieve 2 Prospect Visits per week.
• Work with Retention Managers (CDM’s) to identify and develop further avenues for expansion within existing customer base.
• Identify the key needs and barriers for each prospect and highlight the benefits of apetito relevant to their needs, think creatively to overcome barriers
• To create and pursue a detailed database of high value, target prospects.
• Create excellent inter-company relationships
• To promote apetito in the Education sector through extensive networking.

Essential:

• Proven experience of achieving and exceeding sales targets – focused on target achievement
• Personally responsible for closing deals – taking charge of the process all the way through
• Consultative, solutions-led sales experience, not hard product sell
• Strong commercial experience – be able to justify a business-case
• Objections handling focused around resistance to change/financial issues
• Proven experience of developing and managing an account relationship
• Good GCSE (or equivalent) to support a high standard of business communication skills and numerical analysis
• Full UK driving licence for at least 2 years

Desirable:

• Experience of food/nutritional standards
• Experience of the Education sector
• Good Networking experience
• Degree qualified
• Food Hygiene training

Personal Qualities:

• Able to demonstrate gravitas and credibility with senior level stakeholders
• Resilient, tenacious and determined - persistent in pursuit of achievement
• Strong influencing, negotiating, listening and communicating skills
• Strong team working skills at all levels within an organisation, fostering a culture of continuous improvement and excellence in delivery
• Mus…