Lead Generator Tunbridge

# Lead Generator Region:
South East

Location:

Tunbridge Wells Job reference: ANEE
01851##

Key Responsibilities
• Lead Generation  Proactively identify and qualify potential new business opportunities across commercial and personal insurance, as well as financial services, through outbound calls, emails, networking, referrals, and local canvassing.  
• Networking & Community Engagement  Represent the agency at local business networking events, trade shows, agricultural and sector-specific events, and community functions to raise brand awareness and generate leads.  
• Event Support & Participation  Actively support the delivery of agency-led marketing campaigns and events. This includes pre-event outreach, event attendance, follow-up activity, and lead reporting.  
• Relationship Building  Build strong working relationships with local businesses, groups, and stakeholders to help develop long-term lead opportunities and referrals.  
• Marketing Alignment  Work closely with the marketing team to help shape and implement lead-generation campaigns. Share market insights and feedback to inform future activity.  
• CRM & Data Management  Record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely and professional manner.  
• Cross-Selling Opportunities  Identify cross-sell and referral opportunities for insurance, financial services, risk management and health & safety consultancy, passing qualified leads to the relevant sales advisors.  
• Support Sales Campaigns  Contribute to seasonal and sector-specific campaigns with lead generation, outreach, and presence at promotional events.  
• Compliance & Conduct  Ensure all activity is undertaken in a compliant, customer-centric way, acting in line with FCA principles and NFU Mutual’s internal policies.  
*
* About you:

*
* ** Essential:*
* • Excellent communication and interpersonal skills  
• Confidence in approaching and speaking with new people  
• Energetic, self-motivated, and proactive mindset  
• Ability to organise and manage your own workload effectively  
• Commercial awareness and interest in local business sectors  
• Strong attention to detail in logging and qualifying leads  
• Collaborative approach and team-oriented attitude  
• Professional and positive attitude, acting as a brand ambassador  
** Desirable:*
* • Experience in sales, telemarketing, events, or customer-facing roles  
• Understanding of general insurance and/or financial services sectors  
• Experience with CRM systems or lead-tracking tools  
• Local market knowledge and existing networking contacts     
** Performance Expectations*
* • Volume and quality of leads generated  
• Conversion rates from lead to opportunity  
• Engagement and participation in events and networking  
• Contribution to marketing campaign outcomes  
• Adherence to compliance and conduct standards##

Our commitment to you
• A supportive and friendly working environment  
• Full Training & Development will be provided which includes technical knowledge, Sales soft skills with the opportunity of a funded CERT CII qualification.  
** Benefits*
* • 25 days holiday plus bank holiday (after 4 years’ service an additional day a year up to a maximum of 5 days). In addition we provide 2 additional days holiday over the Christmas period  
• Benenden Health  
• 15 days working from home flexibility   
• Free parking in front of the office  
• Group Life Cover – 4 x salary   
• Eyecare cover  
• Unlimited access to Refer a Friend bonus scheme  
• Employee discounts on a range of NFU Mutual insurance policies  
• Pension contributions  Please apply in writing with CV and covering letter to: bethan   We will keep recruitment information (including interview notes) for no longer than is reasonable, and this is generally for a period of 6 months, after which they will be destroyed.  
** Closing date: 16 January 2026.*
* ** Please note you will be employed by an Agent of NFU Mutual and not NFU Mutual directly.
** Whatever your role, as a key member of your agency team, you’ll enjoy the chance to develop your insurance industry knowledge and skills and build a rewarding career. For most roles you won’t necessarily need an insurance background. It’s more about your personal qualities – your ability to learn quickly, develop strong working relationships with a range of different people and give customers excellent service, with trusted advice and products.

Bring these qualities and you’ll be supported with a full range of training and development opportunities so you can build the career you want. These include the chance to gain an apprenticeship, as well as support to study for professional qualifications and full training in all aspects of the insurance industry.
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