Sales Development Representative, LIONS Learning

• Full-time

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes LIONS, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we’re shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in our 5 Howick Place office, with a start date of January 2026

The LIONS Division showcases global best practice in creativity, effective and impactful marketing through Contagious, LIONS and WARC. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.

We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five‑day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

LIONS Learning is a newly formed division comprised of our in‑person academies and accelerators and our brand‑new suite of digital courses, and equips our core audiences with the tools to supercharge their careers.

LIONS Division is part of Informa plc, a leading international events, digital services and academic research group listed on the London Stock Exchange and a member of FTSE 100, with 12,000 colleagues working in 30 countries.

We're looking for a Sales Development Representative to join our growing team in London as part of our Sales function.

You will join one of our growing LIONS Learning division, selling E‑Learning courses.

You will be the first port of call for some of our bigger brand and agency clients. You will be supporting the selling of our product into agencies, brands and media owners globally. You will be responsible for all inbound leads, qualifying and booking meetings, owning outbound comms, and lead generation. You will help the team to grow our pipeline and convert business.

You will manage independent agencies, from prospecting to closing deals, and account management.

You will help to manage our outbound lead generation strategy, and be responsible for ensuring our sales enablement tool is working seamlessly.

You will support with partnership management, and work closely with our product, sales operations, and marketing teams.

You will collaborate with the team on creating pitch decks, and attending client meetings.

Key Responsibilities:

• Daily lead distribution
• Nurture leads and qualifying calls for BDMs
• Support with outbound strategy – list building and prospecting
• Accurately forecast weekly and monthly
• Overachieve on set KPI’s to help drive your annual sales target
• You are an advocate and ally for diversity, equity and inclusion

Your

Experience:

• Experience with CRM systems, preferably a knowledge of Salesforce or Salesloft
• Demonstrated success in lead generation, and winning new business
• Success in hitting and exceeding targets
• Organised with experience in stakeholder management
• Ability to create good sales decks and write great email copy

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is…