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Channel Sales Manager

Remote / Online - Candidates ideally in
Milton Keynes, Buckinghamshire, MK1, England, UK
Listing for: GAF Materials Corp.
Remote/Work from Home position
Listed on 2026-01-12
Job specializations:
  • Sales
    Business Development, Sales Manager, Sales Representative
Job Description & How to Apply Below
BMI UK&I have an exciting permanent opportunity for a Channel Sales Manager - Flat to join our team. Reporting to the Regional Sales Director, this role is home based but will require travel around the North East of England.

**** Role Summary
**** This is a progressive, data-driven role where you'll be responsible for driving specific business performance in target markets by effectively utilising all available channels and levers.
As a
** Channel Sales Manager
** for the
** Flat Roofing Market
** in the UK, you will be crucial in expanding our presence and achieving sales targets. Your main responsibilities will include:

- **** Flat Roofing Product & Technical Knowledge:****
* ** In-depth Product Understanding:
** Comprehensive knowledge of various flat roofing systems (e.g., bitumen membranes, single-ply membranes like EPDM and TPO, liquid roofing systems like GRP, PU, PMMA, green roofs, blue roofs, mastic asphalt). Understanding their applications, benefits, limitations, and installation methods.
* ** Building Regulations & Standards:
** Familiarity with relevant UK building regulations, British Standards (BS), and industry best practices specific to flat roofing.
* ** Problem-Solving (Technical):
** Ability to understand and address technical queries from merchants, contractors, and specifiers regarding product suitability, installation challenges, and performance issues.
** Channel Sales Strategy (Merchants)**:
Expertise in developing and executing sales strategies specifically for building material merchants, understanding their stockholding, display, and sales support needs.
** CRM Proficiency (C4C):
** Efficient and accurate use of C4C for tracking all merchant visits, interactions, pipeline opportunities, and forecasting specifically for flat roofing products.
** Strategic Channel Development**:
Ability to identify and develop strategic opportunities within the merchant channel to maximise market penetration for flat roofing products.
** Communication & Training:
** Ability to effectively communicate product features and benefits, and potentially deliver basic product training or technical updates to merchant staff.
** Planning & Organisation:
** Excellent ability to plan and execute a demanding weekly visit schedule (16 visits), manage multiple accounts, and prioritise tasks effectively.
** Initiative & Proactivity:
** Taking a proactive approach to identifying and addressing challenges, seeking out new opportunities, and driving continuous improvement in sales performance**.
**** Adaptability:
** Ability to adjust sales approach and strategies based on specific merchant needs, market feedback, and evolving product offerings in the flat roofing sector.
**** Benefits
* *** We offer a range of benefits that include:
* A competitive base salary
* Substantial bonus
* Private medical insurance – dependant on role
* Company matched pension contributions between 4% and 8%
* Income protection and life insurance
* EAP program
* A host of other benefits such as cycle to work scheme and EV scheme.
**** About BMI
**** BMI is a new name backed-up with over 180 years of roofing experience and knowledge. Bringing together some of the industry’s most trusted local brands such as Redland & Icopal to become the largest supplier of both flat and pitched roofing and waterproofing solutions throughout Europe.
With over 120 production facilities across Europe, Africa and Asia, and more than 9,800 employees worldwide, we're well positioned to offer an unparalleled level of experience and innovation to our clients.
Our roofing products and systems are designed and manufactured in the UK. We have multiple manufacturing sites and distribution depots across the UK and Ireland with our UK&I Head Office based in Milton Keynes and our industry-leading BMI Academy is based in South Cerney, Gloucestershire.
** BMI Group
** is not just a world leader in the supply of total roofing systems. It is a place where people can reach their full potential.

We encourage our employees to constantly look at ways to improve themselves, our products, and the processes we use. Then we help them to make it happen.

From our knowledgeable sales advisors to our digital specialists, our technical experts to our skilled factory workers, we value every role. But it is the connection that we have as a team where the real magic happens.

Working together we can achieve great things. Come and join us.

We have operations all round the world, and a wide range of different job roles and opportunities to offer. With our global resources, local knowledge, and commitment to career development, we are geared to enable you to succeed.
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