Director, Growth Marketing - Remote

Position: Director, Growth Marketing - Remote (United States)
About

The Role

As Director of Growth Marketing, you own the acquisition and conversion strategy that connects marketing investment to qualified pipeline, customer acquisition, and revenue across the Sales Rabbit portfolio. You translate company go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners responsible for delivering it. You are accountable for setting priorities, allocating investment, improving performance, and explaining the commercial results.

PPC and SEM generate most of our lead flow today. You will strengthen that foundation while developing acquisition opportunities across existing products and the launch of Roof Rabbit. Your scope includes paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events. You connect these programs to the buying journey, improving how prospects discover our products, evaluate their value, become qualified opportunities, and convert into customers.

You partner closely with Product Marketing, which owns buyer segmentation, positioning, product launch strategy, sales enablement and training, competitive intelligence, and customer adoption and expansion strategy. You translate that foundation into campaigns, offers, and conversion experiences that reach the right buyers and move them toward revenue. You coordinate with Brand and Content on creative and organic demand, and with Product on activation, self-service conversion, and sales-assisted product-led growth.

You establish clear responsibilities across these teams so shared goals produce coordinated execution. This is a highly hands‑on leadership role. You will personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale. You must be able to move from an investment decision to the underlying campaign, funnel, or customer data, identify what is limiting performance, and direct the changes needed to improve it.

You will develop internal talent and manage specialist agencies with the same expectations for quality, accountability, and business impact. You use AI and automation as a core part of how the function operates, accelerating research, segmentation, campaign development, personalization, experimentation, and analysis while maintaining accuracy and sound judgment. Your success is measured by qualified pipeline, bookings, acquisition efficiency, funnel conversion, and your ability to consistently turn insight into better commercial results.

Who

We Are

Sales Rabbit is a software company built for roofing and field sales. It builds the tools contractors and reps use at the door, in the office, and on the job: to generate demand, sell, operate, and get paid. Those tools run from the first lead to the final payment, so the job doesn't get lost in between. They're designed to help contractors maximize their efficiency.

We build software solutions that propel our customers' businesses forward:
Roof Rabbit for roofing and Field Rabbit for everything else sold door-to-door. Everything runs as one unified, AI-native platform, in a single flow from lead to cash. Our solution brings together AI canvassing, online estimates, instant quotes, territory mapping, scheduling, communication, weather data, proposals, financing, measurements, project management, material ordering, inspections, and payments. We believe speed decides who wins in the field, and that belief changes how we build and operate.

As a distributed team, we focus on moving faster, operating with greater agility, and using AI and automation as practical force multipliers. Our goal is simple: help contractors grow more efficiently while building a company that can learn, innovate, and deliver value faster.

What You Will Own Growth Strategy and Investment

• Build the growth plan across products, audiences, and buying motions, with explicit pipeline commitments, investment assumptions, conversion goals, and priorities.
• Translate company strategy into quarterly plans and a weekly operating cadence that makes progress, risks, and decisions visible.
• Allocate investment across channels and programs based on customer quality, acquisition economics, conversion performance, and the maturity of each growth opportunity.
• Protect the existing acquisition engine while testing new audiences, offers, channels, and product entry points.
• Provide clear recommendations on what to scale, improve, stop, or resource…