Digital Experience & SEO Specialist

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

We’re looking for a Digital Experience & AI-Forward SEO Specialist to manage and optimize our owned channels. You’ll be responsible for keeping our website fast, accurate, user-friendly, and conversion-optimized while applying modern AI and automation to scale SEO, UX, CRO, and digital experience workflows.

• Website ownership and digital experience management: CMS updates in Word Press, landing pages, blog posts, copy changes, template updates, QA, and new page builds.
• Partner with cross-functional teams to support web updates across different user journeys and IMC launches.
• Collaborate with agencies on new site builds, localization, and modernized digital experiences.
• Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema, and AI-assisted workflows for auditing, content clustering, competitive research, brief creation, and optimization.
• Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion.
• Own CRO and UX optimization: form fills, navigation, load time, mobile readiness, and experimentation with personalization, chat optimization, and AI-enhanced testing.
• Manage and optimize digital experience platforms:
  Qualified, Navattic, Wistia, etc.
• Ensure analytics and tagging accuracy in GA4 and GTM, support campaign launches with high-quality landing pages, and collaborate with other platform owners (Pardot, 6sense, Salesforce) for consistent execution across digital channels.
• Maintain owned channel governance: update Mattermost’s profile pages on G2, Capterra, and other review platforms with accuracy, speed, and operational excellence.

• 2–5 years of B2B SaaS digital marketing, SEO, or web management experience.
• Strong proficiency with Word Press (required);
  Webflow a plus.
• Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.).
• Working knowledge of GA4, GTM, and digital tracking frameworks.
• Basic HTML/CSS skills for troubleshooting and QA.
• Experience applying AI or automation to digital marketing workflows.
• Strong organizational skills and ability to manage multiple projects.
• Must be able to work with Eastern Time zone overlap.
• A collaborative, curious, detail-oriented team player who owns execution end-to-end.

• AI-native execution – look for ways to make SEO, content, UX, and analytics more scalable.
• Creativity + curiosity – explore new tools, test ideas, and continuously improve user experience.
• Collaboration – partner across content, design, performance, and IMC teams.
• Judgment – know when process matters and when speed matters.
• Ownership – take responsibility from concept to build to results.
• Balance – move fast without compromising quality or stability.

We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Mattermost is an EEO Employer. We are a remote-first, open-source company. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics. If you require accommodations during the interview process, please let us know—we’re happy to assist.