Digital Marketing Manager

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is... Empowering people to be creative. That’s why Knak exists. We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Digital Marketing Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our Head of Brand & Content (your manager) to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

• Own and optimize Knak’s paid media (Linked In, Google, retargeting, ABM platforms) and SEO presence.
• Own and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and Paid consultants, ensuring alignment with brand campaigns.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans.
• Ensure our digital spend is efficient, targeted, and aligned to ICP segments (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

• Build digital distribution strategies that extend the reach of benchmark reports, launches, POVs, and customer stories.
• Collaborate with lifecycle email SME to ensure email tests and insights inform targeting, creative, and campaigns.
• Help repurpose assets (blogs, videos, POVs) into digital-first formats (ads, retargeting snippets, SEO pages).
• Monitor competitive digital strategies to keep Knak differentiated in a crowded space.

• Translate digital performance into business outcomes - pipeline creation, influenced revenue, and market share.
• Own reporting for paid and web - and partner with analytics to translate into business outcomes.
• Run experiments on targeting, channels, and formats to expand reach and engagement.
• Recommend budget allocations and optimize across campaigns for maximum ROI.
• Build feedback loops into the Content Pod so creative ideas are continuously informed by performance data.

• 4–6+ years in digital marketing roles (paid, SEO, demand gen) at B2B SaaS companies.
• You’re fluent in Linked In Ads, Google Ads, ABM platforms, and SEO strategy.
• You’ve managed agencies, consultants, or freelancers before - and know how to get quality work out of partners.
• You love connecting the dots between creative campaigns and performance outcomes.
• You’re as comfortable presenting results to leadership as you are tweaking campaign settings.
• You thrive in a collaborative environment where digital is the amplifier, not the silo.

• Have experience marketing to Marketing Ops or technical SaaS buyers.
• Have worked in partnership with brand/content teams, not just demand gen.
• Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.

• You’ll play a pivotal…