Digital Experience & SEO Specialist Ontario Ontario

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

You’ll manage and optimize our owned channels, keeping our website fast, accurate, user‑friendly, and conversion‑optimized while applying modern AI and automation to scale SEO, UX, CRO, and digital experience workflows. This role blends hands‑on website ownership, SEO strategy, and AI‑native digital execution.

Website Ownership & Digital Experience Manage

• CMS updates in Word Press: landing pages, blog posts, copy changes, template updates, QA.
• Build new pages using established templates and maintain consistency in structure, design, and UX.
• Partner with cross-functional teams to support web updates across different user journeys and IMC launches.
• Collaborate with agencies on new site builds, localization, and modernized digital experiences.

AI-Forward SEO & Content Optimization

• Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema.
• Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization.
• Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion.
• Apply AI tools to scale SEO execution, improve content relevance, and streamline audits.
• Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness.

Digital Experience Platforms

• Manage and optimize platforms such as Qualified, Navattic, Wistia, etc., experimenting with personalization, chat optimization, and AI-enhanced testing.

Analytics, Tagging & Cross‑Channel Execution

• Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing.
• Support campaign launches with high-quality landing pages and seamless user experiences.
• Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure consistent execution across digital channels.

Owned Channel Governance

• Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms.
• Maintain accuracy, speed, and operational excellence across all owned digital touchpoints.

• 2–5 years of B2B SaaS digital marketing, SEO, or web management experience.
• Strong proficiency with Word Press (required);
  Webflow a plus.
• Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.).
• Working knowledge of GA4, GTM, and digital tracking frameworks.
• Basic HTML/CSS skills for troubleshooting and QA.
• Experience applying AI or automation to digital marketing workflows.
• Strong organizational skills and ability to manage multiple projects.
• Must be able to work with Eastern Time zone overlap.
• A collaborative, curious, detail-oriented team player who owns execution end-to-end.

• AI-native execution – you instinctively look for ways to make SEO, content, UX, and analytics more scalable.
• Creativity + curiosity – you explore new tools, test ideas, and continuously improve user experience.
• Collaboration – you enjoy partnering across content, design, performance, and IMC teams.
• Judgment – you know when process matters and when speed matters.
• Ownership – you take responsibility from concept to build to results.
• Balance – you move fast without compromising quality or stability.

We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending…