Retail Marketing Specialist

Retail Marketing Specialist

Join to apply for the Retail Marketing Specialist role at Mac Ewen Petroleum Inc.

Mid‑Senior level

Full‑time

Marketing and Sales

Oil and Gas

Reporting to the Director of Merchandising and Marketing, the Retail Marketing Specialist is responsible for driving in‑store traffic and sales through highly effective print marketing programs and flawless execution of brand assets across a 125‑store convenience store and fuel network. The role is responsible for driving retail sales, building brand awareness, and developing innovative ways to connect with the Quickie customer through high‑quality and consistent marketing and communication plans.

Success in this role is measured by on‑time execution of consistent brand standards and a measurable uplift in store traffic and customer engagement.

• Leads planning, production, and distribution of monthly printed promotional materials (window clings, pump toppers, shelf talkers, danglers, posters, bollards, road signs, etc.) for all stores, including but not limited to Quickie. Other parties may include Mac Ewen Fuel, Car Wash, and alternative fuel properties.
• Manages promotional calendars, creative briefs, copy, proofing, pre‑production, and production checks to ensure accurate store‑level assets.
• Maintains store‑level deployment lists and ensures on‑time deliveries and installations.
• Researches and develops new ways to communicate store offerings to current and aspirational customers, including but not limited to innovation in interior and exterior signage.
• Maintains a Marketing Media Kit that includes empirical data on customers and locations, while showcasing investment opportunities for monthly promotional material. Media Kit will be reviewed annually with input from Category Management.

• Works with the construction team and owns the outfitting of new builds and renovations with interior institutional and promotional signage, fixture graphics, way finding, safety signage, forecourt treatments, price signage, roadside signage, and window graphics.
• Manages brand standards across a portfolio of brands to ensure consistency throughout all aspects of implementation, including 3rd ensuring that Copyrights are properly used and enforced.
• Coordinates permits, landlord approvals, and compliance requirements in coordination with the Real Estate Team, where applicable.
• Develops and maintains brand guidelines and installation signage guides as accurate reference tools for stores.
• Conducts post‑mortems and audits to identify gaps and course‑corrects for future campaigns.

• Translates promotional priorities into print tactics that drive traffic and basket growth, aligns timing and messaging with category pricing and operations.
• Tracks execution and optimizes formats and frequency.

• Plans, budgets, and executes store grand openings geared towards specific markets (vendor participation, marketing awareness, run‑of‑show, PR kit, local media, signage, swag, staffing and photography).
• Works with residential and commercial business leadership to support marketing and advertising campaigns that support their growth objectives. Manages and creates print advertising campaigns (magazines, newspapers, local sponsor ships) in both official languages when required.
• Leads the annual tradeshow meeting:
  Venue selection, vendor booths, sponsorship packages, agenda, shipments, staffing and onsite logistics.
• Plans and executes additional Quickie events, as required.

• Sources, produces, and manages branded merchandise (staff uniforms, notebooks, pens, lanyards, name badges, etc.) from design to delivery.
• Ensures quality standards, brand consistency, and inventory management for uniforms and promotional materials.

• Partners with Operations, Category Management, Pricing, Facilities/Construction and Merchandising to coordinate shipments and support business goals.
• Provides sign kits and instructions for store teams and resolves store‑level…