Area Manager, Pro Field

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

• Conduct store visits in the Ottawa region.
• Drive PRO sales by coaching and training PRO sales desk teams and general store associates on national programs, local initiatives, and key skills & knowledge to develop a strong culture for PRO customer satisfaction.
• Visit stores weekly to maximize face‑to‑face interactions with key stakeholders to support and evaluate the service provided to PRO customers and the compliance with national programs.
• Deploy employee recognition programs and lead initiatives for team and individual recognition events.
• Attend weekly District Operations meetings to communicate on programs, sales results, sales initiatives, and other specific priorities.
• Consult and collaborate with Human Resources and Store Management for PRO sales desk staffing, training, and individual development needs.

• Drive consistent sales growth by identifying strategic opportunities in each store.
• Support and engage the store teams to execute the annual business plan on PRO sales.
• Conduct objective evaluations of each store’s PRO sales results to identify gaps in team performance, PRO programs, and strategies; report on evaluation results and identify priorities to drive PRO sales.
• Monitor and report on the results of the PRO sales programs and strategies, then use reports to identify gaps and establish priorities to drive results.
• Analyze trends in key performance indicators to identify and manage trends in product performance, people performance, and PRO sales penetration.
• Develop store PRO service to ensure standard consistency and a consistent PRO customer experience throughout the organization.

• Gather feedback from PRO customers by visiting sites and developing strong relationships to identify improvement opportunities in PRO sales programs and strategies.
• Lead and participate in promotional events for PRO customers to increase RONA brand visibility and loyalty.
• Support stores for the organization of events for PRO customers.

• Propose changes and regional variations in PRO sales programs and strategies to improve results.
• Lead initiatives to develop specific local or regional PRO sales and service opportunities (localization of products & service).
• Collaborate with SSC (Store Support Center) departments (Merchandising, Supply Chain, Marketing, etc.) to drive improvements that will develop and increase PRO sales (product mix, supply levels, services, marketing opportunities, etc.).
• Remain well informed of construction business latest trends and developments (products, industry standards, building codes, major projects, etc.).
• Identify and lead continuous improvement initiatives on PRO sales programs to increase brand attractiveness for PRO customers.

• At least 5 years of experience in sales program deployment in a retail environment.
• At least 3 years of experience in B2B relational sales.
• Excellent knowledge and understanding of the home improvement business, and of building entrepreneurs as customers.
• Cross‑functional experience in the retail industry.
• Driven to perform in a fast‑paced, changing environment.
• Driven to identify priorities and achieve goals within the required timeframe.
• Proven ability to lead and create change through influence and the building of strong relations.
• Entrepreneurial spirit, strong coach, and will to develop others.
• Availability to travel for day trips, overnight or multiple nights.

• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations).
• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
• Career growth opportunities within the company.
• An inclusive and safe working environment.
• Promotion of work‑life balance.
• An employer that’s involved in the community.
• And much more!

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.