Lead Data Analyst

Lead Data Analyst page is loaded## Lead Data Analyst remote type:
Hybrid locations:
Oxford, GBRtime type:
Full time posted on:
Posted 30+ Days Agojob requisition :
R2500820
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* Job Description:

** Lead Data Analyst
*
* Location:

** Oxford, GBROur mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
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* About the Role:

** As a Lead Data Analyst in Marketing Data & Analytics team, you will play a crucial role developing important datasets that influence strategic decision-making, shed light on campaign performance for our Marketing teams, and ensure the success of our Lead Scoring reporting in uncovering new contacts and assessing conversion potential.
We’re looking for a creative thinker, someone who can turn disparate data tables into valuable information and use it to develop insights and data storytelling that is clear and accessible to stakeholders. We have a rich data landscape at our fingertips, this role is a key advocate in it’s practical use and constant exploration to the benefit of marketing effectiveness.
** How you will make an impact:
*** Develop SQL queries to gather, analyze and blend large volumes of data from our GCP database. Explore data to identify trends, patterns, and opportunities for optimization.
* Develop and maintain strategically insightful and visual dashboards, ensuring that key stakeholders have access to actionable data to support decision-making processes.
* Provide analytical support to set marketing goals, own different types of marketing metrics/KPI and review reports with marketing stakeholders to ensure these reports meet the teams’ evolving data needs.
* Identify problems and opportunities through data analysis and support the Marketing teams in developing strategic solutions
* Evaluate lead generation and ABM campaigns. Utilize data analysis to assess the effectiveness of various Marketing journeys, identify areas for improvement and optimize performance.
* Provide strategic recommendations based on data insights to influence business strategies and enhance overall performance.
* Work collaboratively with the rest of the Marketing Data and Analytics team and provide technical guidance to junior team members
** We are looking for people who:
*** Proven experience as a Data Analyst, with strong proficiency in using complex SQL queries to analyze and manipulate large datasets to address real-world business challenges
* Significant experience working in a data analyst role, with CRM tools like
** Sales Force
** and data objects like leads, opportunities, lead scores and customer-centric metrics.
* Strong analytical and problem-solving skills, with the ability to convert data into actionable insights.
* Proficiency in data visualization tools such as
** Power BI**, or similar.
* Experience with
** Snowflake
* * and
** GCP (Big Query)
** or other cloud-based data warehousing technologies is highly desirable.
* Familiarity with Python is a plus.
* Working knowledge of Lead Scoring criteria, build and implementation is a plus
* Great communication skills, capable of conveying complex technical concepts to non-technical stakeholders.
* A passion for academic publishing and a keen interest in the latest trends in the publishing industry is advantageous.
** About Wiley:
** Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their work forces, and shape minds.
Wiley is an equal…