Social Media Marketing Strategist

Social Media Marketing Strategist – Bognor Regis, G

Job requisition : R2501225
Posted Today
Hybrid location – on site in Bognor Regis, Oxford, G
Full time

As Social Strategist, you will play a pivotal role in shaping and enhancing the social media presence of our flagship Advanced journal brand. Working closely with the Advanced marketing team and other key stakeholders, you will develop and implement a comprehensive social media strategy aligned with the Advanced Portfolio brand and goals. Adhering to Wiley’s social strategy policies and guidelines, you will collaborate with journal editors, as well as marketing, PR and publicity colleagues, to create compelling content, establish and amplify our brand voice, and drive followers for the Advanced Portfolio on social channels.

Identifying platform‑specific opportunities across the range of channels will be key, with an emphasis on Linked In and Bluesky. Working with both organic and paid social media, you will have experience planning campaigns and targeting audiences, measuring results, pivoting, A/B testing and providing reports for key stakeholders. You will have a good understanding of how to tell a compelling brand story consistently and effectively and have ideas for maximizing the potential for user‑generated content that will drive awareness.

This role requires an appreciation of scientific research and discovery, as well as creativity, attention to detail, and strong project management skills. You’ll be self‑motivated, with a broad understanding of branding, audience engagement, and marketing communication best practices—ready to make a measurable impact on journal performance and Open Access growth.

• Understand the macro market environment and competitive environment for the Advanced Portfolio.
• Create and follow the strategic social plan each year.
• Understand social user behavior as well as the needs of researchers and authors.
• Manage and drive the social content calendar.
• Collaborate with Editorial stakeholders to align on content.
• Own the Advanced Portfolio voice on socials.
• Ensure consistent brand voice across platforms, respond/react to tags, mentions, and DMs, build followers, act as key POC between Wiley’s Advanced and Social Media teams.
• Develop campaigns to amplify new events or offerings from the Advanced Portfolio across paid social channels, in collaboration with the Advanced journals marketers.
• Undertake social listening to identify key opinion leaders, emerging trends, topics our target audiences are engaging with, competitor activities, and potential for user‑generated content.
• Make recommendations for social media activities and content that will set our Advanced Portfolio brand apart from the competition.

• 3+ years experience in social media strategy & management, including content creation and campaign execution.
• Social media management experience.
• Digital marketing experience.
• Understanding of platform algorithms, audience engagement, and analytics tools.
• Strategic marketing experience.
• Strong data analytics and insight interpretation.
• Excellent interpersonal, collaboration and communication skills.
• Strong customer focus.
• Stakeholder management.
• Understand and critically evaluate current processes, practices and tools.
• Business and financial acumen.

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge‑seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities. With over 200 years of experience in publishing, we continue to evolve knowledge seekers’ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage.

Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their work forces, and shape minds. Wiley is an equal opportunity / affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and…