Assistant Store Manager - Victoria's Secret

Assistant Store Manager - Victoria's Secret, Oxford Street

As an Assistant Store Manager at Victoria's Secret you’ll play a key role in the management team, ensuring store success and inspiring the team to achieve targets and deliver the best customer experience every day.

• Lead from the heart – train, coach and inspire your team, setting them up for success and developing them to be stars of the future.
• Be a role model – motivate and engage your team to bring to life the brand values everyday, promoting an inclusive and positive working atmosphere and celebrating success.
• Have your mind on the customer – be the friendly face to every customer, always putting their needs first and planning ways to personalise and maximise the customer experience in store and ensuring your team does the same.
• Hands on operations – work with the Store Manager to manage the store P&L and key KPIs across the store, focusing on profitability and controllable costs (hiring, rotas, payroll, customer success, stock control).
• An eye for visuals – execute high brand visual standards with support from the Visual Team and ensure your team does the same.
• Open eyes and ears – cultivate a platform for active listening with your team and sharing ideas with wider store partners, ensuring your voice counts.
• Your feet on the ground – maintain store safety and compliance, manage product launches, floor set changes, store audits and stock counts, H&S policies and keep the store efficient and safe.

• A wealth of experience – demonstrate retail management experience in a fast‑paced store with a record of exceeding sales targets and KPIs and manage a team to deliver strong performance.
• Passion for retail – enjoy creating unique experiences for each customer in front or back of house.
• Lead with purpose – engage and develop your team, sharing shared enthusiasm for the brand.
• Relationships that count – build valued relationships with customers, your team and wider business teams.
• Embrace change – thrive on change, multitask, problem‑solve and collaborate to get things done.
• Creative flair – approachable, resourceful with a creative side when engaging teams with training, local incentives and global initiatives.

We are the specialist retailer of fashion‑inspired signature lingerie, sleepwear, athleisure and swim, as well as award‑winning prestige fragrances and body care. Our associates are the core of our business and by bringing our brand values to life they create lifelong relationships with our customers and inspire a happy, healthy and inclusive workplace where we cherish our diversity.

• 25% off a huge selection of Victoria's Secret, Next, Gap in store.
• Amazing deals and exclusive offers from over 3,500 retailers through Reward Gateway.
• Incentives and competitions with amazing prizes run all year round.
• Access to free financial, health and wellbeing services including 24/7 digital GP.
• Learning and development opportunities and support with upskilling core skills through on‑the‑job training.
• Core benefits such as pension contributions and life assurance.

Conditions apply to all benefits. These benefits are discretionary and subject to change.

We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. If you need support with your application due to a disability or long‑term condition, please email  (include “Workplace Adjustments” in the subject line).