Business Development Manager

We are Hiring! We have an exciting new opportunity at Scope for a Business Development Manager - Opticsto join our team!

We are looking for people who can connect their own personal vision and values into some of what we do at Scope.

Our vision as a company is to constantly exceed the expectations of our healthcare partners, our patients and our people by bringing together the extraordinary.

Please read below the full job description for the role and if this is something that you would be interested in, please click apply and a member of the Scope team will be in touch regarding your application.

This role will be responsible for increasing market awareness of Scope's products and driving new opportunities and sales in Opticians. This role will involve detailing our full Ophthalmic portfolio and focussing on the Key Accounts in this sector. The Optics BDM will take direction from management but will be able to plan and implement their own activities with limited assistance. Working closely with our external partners, to grow sales and develop the Scope brand within this sector.

The role requires collaboration with colleagues in the UK Optics Division.

• Responsible for the delivery of pre-set objectives on sales, activity and other metrics to grow the Scope brand and sales within the Optical market.
• Effectively positions the Scope Dry Eye Product portfolio for the customers from both a clinical and commercial perspective.
• Utilises marketing collateral effectively and provides feedback to the marketing team.
• To conduct sales calls with customers in Key Optical Accounts.
• To conduct sales presentations to customers in a range of formats.
• To focus all activities and promotional spend on target customers.
• To develop and maintain good selling skills using the company adopted model, and to use these skills to maximise usage of Scope promoted products.
• To use promotional materials in an appropriate fashion to support the selling messages for Scope as set out in marketing plans.
• To represent Scope in a professional manner in line with the company standards.

• Uses strong commercial acumen to identify and develop opportunities within Key Accounts.
• Partners with customers to develop joint business plans highlighting revenue generating potential for their business.
• Applies a range of influencing, persuading and negotiation techniques to secure and maintain the Account.

• Maintain and develop strong product and therapy area knowledge for all Scope always promoted products and competitors.
• Have a detailed understanding of the marketing strategy for those promoted products.
• Uses company systems and processes to be as effective as possible in the role and support the broader effectiveness of Scope.

• Drives account strategy to be adopted in each account.
• Have an input to dossiers identified by the Client and then tailor all account plans in line with the account strategy adopted for each account.
• Takes personal responsibility for the development of Key Opinion Leaders (KOLs) in Optics.

• Production of a Territory Plan on an annual basis whilst receiving guidance and direction from line manager.
• Effectively prioritise and plan activities in advance, and supply field visit forms to the line manager.
• Manage promotional budget effectively, and maximise the return on investment by ensuring value for money.
• Respond to requests from both customers and Scope employees promptly.
• Monitor performance versus objectives and update the line manager at an agreed frequency.
• Manage own time effectively and manage deadlines as appropriate without the need for management support.
• Conduct monthly analysis of sales and activity, including the interrogation of the CRM system to plan effectively.
• Maintain an in-depth knowledge of the developments in the Optical arena.
• Monitor the activities of competitors and feedback to the zufolge and the marketing department on a regular basis.
• Liaise effectively with Scope colleagues to maximise commercial effectiveness e.gTotally UK Optics Team.
• Communise effectively with…