E-Commerce Specialist

Ascend Wellness Holdings (AWH) is a leading, vertically integrated multi-state cannabis operator focused on building strong brands, delivering best-in-class retail experiences, and operating with discipline  we continue to grow, we are investing in the systems, processes, and leadership required to operate a complex, regulated business with consistency, speed, and accountability.

The E-Commerce Specialist owns the day-to-day health of AWH's online menus — accuracy, merchandising, pricing display, promotions, and conversion — across Dutchie Ecommerce. This role is hands-on and highly cross-functional, requiring daily work inside the platform alongside retail operations, inventory, and marketing to ensure what a customer sees online matches what is on the shelf, is priced correctly, and is compliant in every market AWH serves.

The ideal candidate is detail-obsessed, comfortable moving quickly across multiple states and store formats, and energized by the intersection of e-commerce, merchandising, and regulated retail.

This role is remote, with occasional travel to office or dispensary locations as menu audits, merchandising projects, and store partnerships require.

Menu and Catalog Management

• Own product data quality across all locations: titles, descriptions, imagery, categories, strain and potency attributes, and brand tagging.
• Monitor POS-to-menu sync and resolve discrepancies between Dutchie POS inventory and what publishes to the online menu.
• Enforce naming and taxonomy standards so products are displayed consistently across stores
• Manage product go-live and end-of-life as new SKUs and batches move through inventory.

Merchandising and Conversion

• Curate menu order, featured products, category banners, and cross-sell placements to drive basket size.
• Run and analyze A/B tests on menu layout, product imagery, and checkout flow.
• Track and improve conversion rate, average order value, cart abandonment, and pickup vs. delivery mix.
• Partner with store teams on order-ready times, fulfillment accuracy, and the online-to-in-store handoff.

Pricing and Promotions

• Build and QA discounts, bundles, loyalty offers, and daily deals in Dutchie, ensuring they apply correctly at checkout and reflect accurately on all menu surfaces.
• Validate that promotional pricing complies with state-specific rules on discounting, advertising claims, and tax display.
• Monitor competitor menus and pricing in each market and flag gaps to pricing and category teams.

Traffic and Lifecycle Marketing

• Support local SEO for each dispensary:
  Google Business Profile, location pages, structured data, and review velocity.
• Coordinate with the CRM team on email and SMS campaigns (Springbig, Alpine IQ, or similar), including segmentation and offer selection.
• Work within the constraints of cannabis advertising — no Meta or Google paid search — to build traffic through owned channels, compliant ad networks, and local partnerships.

Reporting

• Build and maintain recurring reporting on online revenue, orders, conversion, AOV, and channel mix by store and state.
• Provide read-outs on promotional performance and merchandising tests.
• Surface trends and anomalies to marketing, retail, and category leadership.

This role may include additional responsibilities and duties as assigned.

Required

• 2–4 years of experience in e-commerce, digital merchandising, or retail marketing.
• Hands-on experience with an e-commerce or online ordering platform;
  Dutchie strongly preferred.
• Strong Excel or Google Sheets skills, including pivot tables and lookups.
• Comfort with analytics tools (Google Analytics 4, Looker, Power BI, or similar).
• High attention to detail — able to catch a wrong price or…