Events & Partnerships Director

Events & Experiences Director

Department:
Marketing

FLSA Classification:
Exempt

Employment Type:

Full-Time

Work Location:

Onsite, with extensive event travel

Travel Required:

Frequent (up to 75%), including evenings and weekends

About Us

Velocity transforms authentic American classic vehicles from the ground up for modern driving. Our Re-Engineered Classics™ combine proven engineering, meticulous craftsmanship, and personalized design to preserve the original character while delivering modern performance, comfort, and reliability.

Creating a Velocity vehicle requires precision and collaboration across every stage from initial design and engineering through production, testing, delivery, and long-term customer support. Our team works to exacting standards to create exceptional vehicles and an elevated ownership experience for discerning clients. Together, we are setting a new standard for iconic American vehicles and building a company defined by quality, innovation, and passion.

Velocity’s

Culture and Core Values

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

We are seeking a commercially minded, relationship-driven Events Director who goes beyond traditional event planning. The ideal candidate will have a proven ability to develop strategic partnerships, attract qualified audiences, and create exceptional luxury experiences that deliver measurable business results.

This role is responsible for developing and executing the company's overall events strategy, building meaningful partnerships, managing event planning and execution, and ensuring each event supports broader business objectives. The Events Director will work closely with Sales to create a seamless process for turning event engagement into qualified leads, new relationships, and revenue opportunities.

We are looking for someone who sees events as more than an opportunity for brand exposure. They should understand how to leverage events as a strategic business development tool, consistently creating meaningful connections, generating qualified opportunities, and driving measurable revenue.

Job Level

Individual Contributor

Reports To

VP of Marketing

Direct Reports

None; directs agency, vendor, and contract event staff

Duties and Responsibilities

Experiential Strategy, Planning & Execution

• Own the annual experiential strategy and calendar across all Velocity and Classic Recreations launches, driving experiences, trade shows, lifestyle activations, private showcases, and owner events — with clear acquisition and retention goals for each.
• Lead event concepting, budgeting, vendor management, logistics, and day-of production from start to finish, directing agency, vendor, and contract staff. Establish a disciplined planning process 120–180 days in advance, with clear objectives, budgets, target audiences, and milestones to final execution.
• Partner with Creative and Digital teams to design immersive, on-brand experiences and cohesive event environments.
• Oversee all event communications — RSVPs, invitations, registration…