Ecommerce Marketing Manager

Role

Ecommerce Marketing Manager - FMCG Luxury Consumer Brand

£65,000.00 basic + benefits including private health insurance.

Peterborough, United Kingdom (Hybrid working – 3 days in the office, 2 days WFH)

Are you a hands‑on, data‑driven Ecommerce Marketing Manager ready to take full ownership of a premium D2C brand’s digital sales and P&L? We’re looking for a Digital Sales expert to be the engine of online growth, replacing external agencies and controlling the entire e‑commerce journey from start to finish.

This is a high‑impact, results‑focused role where you will:

• Develop and execute comprehensive e‑commerce strategies to grow digital sales and maximize ROI.
• Take hands‑on daily sales and operational management of our core platforms:
  Shopify and Amazon.
• Control and optimise all paid advertising—running effective Meta, Google, and Amazon middle/bottom‑of‑the‑funnel campaigns.
• Be responsible for achieving online sales KPIs, including net sales, ATV, conversion rates, customer retention, GP, and P&L analysis.
• Use data analysis and insights to monitor key site metrics, optimise the customer journey, and lead A/B testing for improvement.
• Ideate and build automated email flows, manage loyalty programmes, and drive customer retention.

What You’ll Bring:

• 4+ years of demonstrable success using the Shopify platform and its apps.
• Proven e‑commerce sales development experience with B2C (D2C) propositions.
• Hands‑on experience with paid search (Google) and paid social (Meta).
• Experience managing and implementing SEO.
• Excellent written skills (native‑level English) and strong copywriting ability to maintain brand tone of voice.
• Bonus: 2‑4 years of experience managing sales through Amazon.
• Bonus: A keen interest in the food industry or a premium consumer lifestyle setting.

• 1st Interview:
  Interview with the Head of Marketing
• 2nd Interview:
  Face‑to‑face meeting with the wider Senior Leadership Team

We are an equal opportunities employer and value diversity. We encourage applications from all qualified individuals regardless of race, religion, gender, sexual orientation, disability or age. We are committed to creating an inclusive environment where everyone feels valued and respected.

* Please note that while we will try to respond to all applications, the sheer volume of responses means we can only focus on successful applicants. You should hear from us within 2‑5 business days if you have been successful.