Turf Equipment Area Sales Manager

Turf Equipment Area Sales Manager

Role Overview

We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire.

This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs.

Key Responsibilities

• Build, develop, and maintain strong relationships with commercial turf and ground care customers across the territory
• Promote and sell a portfolio of professional turf and ground care machinery
• Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement
• Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions
• Prepare and present quotations, proposals, and finance options where appropriate
• Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support
• Maintain accurate customer records, sales activity, and forecasts using CRM systems
• Represent the business at trade shows, open days, and manufacturer events
• Monitor competitor activity, market trends, and industry developments
• Achieve agreed sales targets and contribute to the continued growth of the Turf Division

Candidate Profile

• Proven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector
• Strong commercial awareness with a track record of meeting or exceeding sales targets
• Excellent communication and relationship-building skills
• Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery
• Self-motivated and comfortable working autonomously within a defined territory
• Experience managing sales pipelines and CRM systems
• Full UK driving licence and willingness to travel within the region

Package & Benefits

• Competitive basic salary
• Uncapped commission structure
• Company vehicle
• Ongoing manufacturer and product training
• Long-term career development within a growing and well-respected dealer network