Sr. Director, Marketing, Repair OnDemand

Summary/objective

The Sr. Director, Marketing, ROD, will be the marketing leader for Repair OnDemand, owning marketing strategy, budget, and results across the business. This role lead will build and lead marketing across Repair OnDemand portfolio of products.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Repair Exchange Launch Repair Exchange in year one in new markets and drive transaction volume. Identify who uses the Exchange and why, finding the levers that actually move volume on both sides of the marketplace, and turning that into a repeatable launch playbook for each new market, including field and experiential programs.
• Mobile Tech RXLaunch Mobile Tech RX’s detailing vertical and grow pipeline in year one, bringing the detailing offer to market, converting new detailing businesses, retaining customers, and building lead generation that gows pipeline for Mobile Tech RX and Repair
  360.
• Set the brand strategy, budget, and plan.
  
  Set brand strategy, budge, and plan across all three businesses in year one.
  
  Define how each brand is positioned and where every marketing dollar goes.

• Build practical playbooks, clear ownership, and a consistent operating cadence. Partner with Product and Engineering to turn recurring exceptions and manual tasks into product improvements and automated workflows. Measure manual effort per job and reduce it as the marketplace grows.
• Own demand generation end to end: paid, email and lifecycle, content, events, partner programs and sales enablement.
• Plan and run market launches for Repair Exchange, including local field and experiential programs that bring both dealerships and providers onto the platform.
• Lead go-to-market for new products and verticals, starting with vehicle detailing on Mobile Tech RX.
• Define positioning and messaging for each brand and keep it consistent across web, sales materials and campaigns.
• Manage agency partners: set scope, hold them to results, and decide what stays in-house.
• Own the marketing tech stack and reporting. Set up the dashboards that show what’s working, and cut what isn’t.
• Work closely with sales, product and customer success leaders so marketing is tied to revenue, not activity.
• Lead and develop a marketing program manager, and do hands‑on work on campaigns, copy and analysis when needed

• Other Duties:
  Please note this job description is not designed to cover all possible activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Repairify, Inc

Minimum Qualifications:

• Bachelor’s degree
• 10+ Years in B2B marketing, including at least 5 leading marketing for a business unit or company end to end: strategy, budget, team, and measurable revenue results.
• A track record of growing a marketplace or two-sided platform.
• Experience in vertical SaaS or marketing to small and mid‑sized businesses, ideally owner‑operators.
• Strong in demand generation and the data behind it.
• Hands‑on with marketing automation (Hub Spot or similar), paid media and email.
• Experience managing agencies and a lean team.
• Clear, direct communicator who can make the case for a budget to executives and write a sharp email to a customer.

Preferred Qualifications:

• Automotive, aftermarket, dealership or field services experience is a plus, not a requirement.

Supervisory responsibilities

This role has supervisory responsibilities

Work environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, printers.

Physical demands

Physical requirements include occasional lifting/carrying of 5…