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Sales Assistant

Job in Poole, Dorset County, BH15, England, UK
Listing for: Decathlon UK Ltd
Full Time position
Listed on 2026-01-01
Job specializations:
  • Retail
    Retail Sales, Customer Service Rep
Job Description & How to Apply Below

Important reminder: This job requires right to work in the UK
.

As a Sport Advisor (Sales Assistant), you will be the heart and soul of the customer experience! You'll be the friendly face welcoming sport enthusiasts, the expert advisor guiding them through our products and services, and the collaborative teammate ensuring a smooth shopping journey across all channels - in-store, online, and beyond.

Deliver exceptional customer experiences by providing tailored product and service solutions:
  • Provide Excellent Customer Service:
    Connect with customers across all channels (in-store, online, social media) to understand their needs and guide them towards the best solutions for their sporting activities.
  • Offer a Range of Solutions:
    Present various products and services that meet diverse needs and budgets, including new items, used gear, rentals, and subscriptions.
  • Build Relationships:
    Cultivate positive relationships with customers to foster loyalty and encourage them to return for future purchases.
  • Promote Products and Services:
    Actively promote and sell our offer through various channels, including in-store interactions, online platforms, and social media engagement.
  • Facilitate Smooth Transactions:
    Offer different payment options and provide basic repair and personalisation services to enhance the customer experience.
Create a welcoming and accessible store environment that encourages customers to explore our diverse range of sports products and solutions:
  • Create a Welcoming Environment:
    Design and maintain customer-friendly store layouts that are accessible, safe, and encourage exploration of our sports products and solutions.
  • Facilitate Informed Choices:
    Ensure clear and accessible product information to help customers make informed decisions about their purchases.
  • Guarantee Product Availability:
    Maintain accurate stock levels and ensure both physical and digital availability of products to meet customer demand.
  • Prioritise Customer Safety:
    Maintain a safe store environment and protect customer data in line with the company’s guidelines.
  • Showcase Product Range:
    Develop visually appealing and effective product displays that highlight the breadth of our offerings and inspire customers.
  • Promote Sustainability:
    Support our commitment to sustainability through responsible waste management and promoting eco‑friendly products and practices.
We're looking for passionate individuals excited to join our team and contribute to our mission of moving people through the wonders of sport. You:
  • Have a genuine passion for sports and enjoy sharing your knowledge and enthusiasm with others.
  • Are dedicated to providing exceptional customer service and building positive relationships with every individual.
  • Thrive in a team environment, value collaboration and cooperation, and contribute to a positive and supportive atmosphere.
  • Possess strong interpersonal and communication skills, enabling you to connect with customers and colleagues from diverse backgrounds.
  • Are resourceful, adaptable, and able to think critically to find effective solutions to challenges.
  • Manage your time effectively, prioritise tasks, and maintain a high level of efficiency in a fast‑paced environment.
  • Demonstrate a commitment to continuous learning, personal development, and supporting the growth of others.
  • Possess strong emotional intelligence, including empathy and self‑awareness, allowing you to connect with others on an emotional level and build strong relationships.
  • Comfortable working in a dynamic retail environment, including weekends and holidays, and excited to contribute to the success of our team.
Your Responsibilities:
  • Customer Service - Through your passion for sport, share tips and experiences with users and use hands‑on product training to give the best technical advice for the sports you are responsible for.
  • Merchandising - Maintain stock levels and pricing independently, providing a high level of merchandising so customers can easily find the right product.
  • Team Player - Work well within a shop floor team, celebrating victories together, and be able to work independently when needed.
Who Are You?
  • Someone looking to combine a passion for sport with work.
  • A people person prepared to go the extra mile.
  • Someone seeking a retail career with a difference.
  • Problem solver with excellent communication skills.
  • Able to play as part of the team during the busiest times (weekends and holidays).
ADDITIONAL INFORMATION

As a Sports Advisor or Sales Assistant, you will be required to work usual retail hours including evenings and weekends.

A note on reasonable adjustments

Decathlon is committed to inclusion and non‑discrimination, and thus acts on a daily basis in favor of disability, a multi‑generational workforce, social diversity, and equality between women and men. If, due to a disability, you require any special accommodations during the recruitment process, please let us know. At Decathlon, first and foremost, we are recruiting personality and character.

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