Marketing & Lead Generation Specialist

Location: Gqeberha

At , we are reimaginingthe world of recruitment and HR services. Our innovative model RAASS (Recruitment-As-A-Subscription-Service) provides organizations across healthcare, legal, education, non-profit, government, and technology sectors with ongoing, scalable, and people-centric recruitment solutions.

We are seeking a Marketing & Lead Generation Specialist to fuel our growth. This role combines marketing execution with data-driven lead generation — perfect for a results-oriented professional who thrives in fast-paced environments.
Role Overview
As our Marketing & Lead Generation Specialist, you will:

Support business development with marketing strategies and content suitable for the North American market.

Drive lead generation campaigns across digital platforms.

Create, clean, and manage prospect data within our CRM.

Key Responsibilities

Develop and execute multi-channel digital campaigns, including website content, email, social media, and paid media.

Serve as the primary owner of Zoho CRM: managing data hygiene, dashboards, campaign integrations, and user adoption.

Collaborate with Business Development team CRM usage with go-to-market strategies and workflows.

Write, edit, publish, and manage content across digital platforms with an emphasis onquality, accuracy, and consistency.

Own campaign reporting and performance analytics, providing actionable insights and optimization recommendations.

Create visually engaging assets such as web graphics, email templates, and social media visuals using Adobe Creative Suite.

Manage SEO/SEM strategy, including keyword planning, metadata optimization, and performance tracking.

Collaborate with leadership to develop compelling, on-brand responses to RFPs, RFQs, and other proposal content, including drafting, editing, formatting, sourcing input from subject matter experts, and ensuring timely submission.