Social Media Manager

Who We Are

Since 2012, Giraffe Social has helped brands thrive in the digital world, evolving alongside the ever‑changing landscape. Today, we’re proud to lead a new era of human‑first social - where brands put people, not algorithms, at the heart of their marketing. Our mission is clear: we partner with established brands to transform their strong company cultures into social strategies that truly engage audiences, drive conversions, and build lasting advocacy.

With every client we work with, we make a promise to treat their brand as if it were our own – learning it deeply, challenging it thoughtfully, and championing it from the inside out.

At Giraffe, our values are the core of everything we do:

• Strategy and Creativity – We blend strategic insight with bold creativity. Every campaign is a deliberate move, thoughtfully designed to deliver impact without losing spark. This approach guides not just our work but how we operate as a team.
• Balance and Wellbeing – We champion a healthy work‑life balance, creating a space where creativity and growth thrive alongside personal wellbeing. Our team excels when professionally challenged and personally supported.
• Evolution and Growth – Continuous learning and improvement are non‑negotiable. We push ourselves to stay ahead of trends, sharpen our skills, and elevate the quality of our work.
• Sustainability and Responsibility – We’re dedicated to reducing our environmental footprint through sustainable practices and advocating for eco‑friendly solutions in all we do.
• Unity and Recognition – Success is a team effort. We foster a culture of mutual respect, celebrate each other’s achievements, and build a positive, unified community.

You’re the steady hand that drives strategy, delivery, and strong client relationships. You lead with confidence – owning communication, guiding the team, and ensuring work is smart, timely, and impactful. You spot opportunities, solve problems early, and keep things moving with clarity and care. You don’t just manage the work – you make it thrive.

As a Social Media Manager (SMM) at Giraffe Social, you play a pivotal role in steering client success through thoughtful, human‑first social strategies. You own the client relationship, ensuring their social media plans not only meet but evolve with their business goals, fostering long‑term partnerships grounded in trust and impact.

You lead all client communications – from Partnership Launch Meetings and Strategy Reviews to regular check‑ins and detailed reporting – ensuring clarity and alignment at every step. Your strategic leadership extends to paid social advertising, where you develop, optimise, and analyse campaigns to drive meaningful results.

In addition to paid media, you oversee organic social media management, crafting and scheduling content and engaging communities to build authentic brand advocacy. You also support influencer marketing efforts, facilitating genuine connections between brands and audiences.

While you have your own client portfolio, you collaborate closely with the wider team, stepping in to support colleagues when needed and gaining diverse experience across industries. Your leadership and proactive problem‑solving keep projects on track and thriving.

Your day‑to‑day work will be supported by the Senior Social Media Manager(s), with overall supervision and oversight provided by the Head of Social and People and Operations Manager.

As a Social Media Manager, the main metrics your performance will be judged upon are:

• Client Retention
• Client Contract Rollover
• NPS Client Satisfaction
• Upselling / cross‑selling

And the associated targets:

• Achieve a yearly client retention figure of 92.5% or higher.
• Achieve a yearly client contract rollover figure of 75.00% or higher.
• Contribute to achieving a yearly NPS score of 53 or higher.
• Contribute to achieving a quarterly upsell figure to the value of 5% of monthly Revenue or higher.

• Client Relationship Management
  • Build and sustain deep, trusting relationships with clients, acting as their strategic partner and advocate to secure…