Growth Marketing Manager - B2B

B2B Growth Marketing Manager

Worthing based - West Sussex area - Hybrid. Full time, Permanent. Up to £45,000 per year plus various company benefits.

At Bluecrest, we’re more than a health assessment provider – we’re the health intelligence company. Since our founding in 2012, we’ve been on a mission to make high‑quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long‑term health insights.

Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK’s leading health intelligence company, delivering vital health insights to over a million people every single day. We’re proud to help people live healthier for longer, by making personal health monitoring easy, affordable and impactful.

We’re on the hunt for a data‑driven Growth Marketing Manager who will drive our corporate acquisition and retention targets through bold, insight‑led marketing strategies that deliver real results. You will partner closely with business development, sales, retention and product teams to craft campaigns that don’t just look good—they perform. Your work will have measurable impact every single day.

• Acquisition and strategy execution.
• Plan and execute multi‑channel B2B marketing campaigns and communications that generate high‑quality, high‑volume leads for the sales team to convert into new clients and strategic partnerships, while also driving retention and engagement among existing customers.
• Own and manage the corporate growth marketing budget, ensuring efficient allocation across channels to maximise ROI, monitor spend against forecasts, and provide regular performance and budget reporting to stakeholders.
• Plan and execute brand awareness campaigns to position Bluecrest as a key provider of employee benefits and a thought leader in the employee health and wellbeing space.
• Identify and test new acquisition channels (e.g., Linked In Ads, webinars, partnerships) to optimise growth.
• Work closely with the Bluecrest sales team to align marketing with sales goals, collaborating on lead generation and conversion strategies to improve funnel efficiency and reduce costs.
• Develop targeted cross‑sell campaigns for existing clients and support onboarding, renewal, education and re‑engagement programmes with the sales and retention team.
• Manage event and sponsorship participation, including planning, coordination and execution in line with organisational objectives.
• Own performance metrics (MQL, SQL, campaign KPIs), using data insights to test, learn and optimise strategies.
• Leverage CRM and automation tools for audience segmentation and personalised communications.
• Manage reporting and analytics for acquisition and retention campaigns, providing actionable insights on lead quality and conversion rates.
• Collaborate with content and creative teams to produce compelling B2B messaging, case studies and thought leadership, ensuring consistent brand voice across all touchpoints.
• Proofread and check content for accuracy and ensure deadlines are met according to the campaign calendar.
• Work cross‑functionally with sales, growth, clinical and product teams to align on goals and deliverables.
• Manage external agencies and vendors to ensure cost‑effective, high‑quality campaign execution.
• Lead and develop one direct report (Marketing Assistant), setting clear objectives and fostering professional growth.
• Market research: stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management: work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.

• Strong experience in B2B marketing, ideally in health and wellness or similar.
• Excellent experience with marketing automation and channel optimisation using tools such as Hub Spot.
• Strong analytical skills and experience with Google Analytics.
• Experience delivering successful lead generation campaigns.
• Excellent communication and…