Strategic Accounts Manager

Strategic Accounts Manager

Member First is seeking a strategic, results-driven Strategic Account Manager to accelerate growth by building strong partnerships exclusively with AAA travel advisors and branch leadership across an assigned territory. As the face of the Member First brand, this role develops and executes territory and account strategies, increases advisor engagement and product adoption, and turns market opportunities into measurable revenue growth. This is a highly visible field-based position with a strong emphasis on frequent in-person visits to AAA branches.

The ideal candidate combines strategic thinking, disciplined execution, consultative selling, and a passion for helping AAA travel advisors grow their businesses through Member First products, service, training, and support. Territory coverage is:
Northern California, Oregon, Washington, Montana, Idaho, North Nevada, Utah, Wyoming and Alaska.

Key Responsibilities

Territory Strategy and Business Growth

• Develop and execute territory strategy.
• Create a data-informed growth plan that segments AAA clubs, branches, and advisors by opportunity and establishes clear priorities, goals, timelines, and actions.
• Drive profitable revenue growth.
• Own assigned sales, adoption, activation, retention, and engagement objectives, translating opportunities into targeted business plans and measurable results.
• Build account-level growth plans.
• Partner with AAA branch and sales leaders to establish goals, identify barriers, and execute customized strategies, campaigns, promotions, and follow-up plans.

Expand advisor production

• Engage top-producing, emerging, new, lapsed, and high-potential AAA travel advisors to increase Member First consideration, conversion, repeat business, and share of wallet.
• Use market intelligence strategically.
• Monitor booking trends, competitor activity, advisor feedback, and travel-market shifts; convert insights into recommendations for leadership and action within the territory.

AAA Branch and Advisor Engagement

Maintain a strong in-market presence.

• Spend significant time visiting AAA branches in person to build trusted relationships, understand local business needs, coach advisors, and identify opportunities for growth.
• Serve as the Member First brand ambassador.
• Represent the brand consistently and professionally across AAA branches, meetings, conferences, events, and educational programs.

Lead consultative business conversations.

• Conduct branch visits, advisor consultations, business reviews, and opportunity-planning sessions that connect advisor and member needs with the Member First portfolio.

Deliver targeted education.

• Lead engaging in-person and virtual training, onboarding, office hours, webinars, and sales activations that strengthen advisor confidence and selling capability.

Create sustained engagement.

• Maintain a proactive contact and follow-up cadence with branch leaders and advisors, ensuring commitments are completed and opportunities continue to advance.

Provide solution-focused support.

• Coordinate with internal teams to resolve issues, improve the advisor experience, and strengthen long-term trust and loyalty.

Execution, Insights, and Collaboration

Manage performance through data.

• Use reporting, analytics, and AI-enabled tools to track activity, evaluate results, identify gaps, and redirect efforts toward the highest-value opportunities.

Maintain disciplined execution.

• Document branch visits, advisor interactions, action plans, pipeline activity, and outcomes accurately and on time.

Lead advisor experiences.

• Plan, coordinate, and host events, trade shows, branch activations, and domestic or international educational journeys aligned with development and revenue goals, including purposeful post-event follow-up.

Collaborate across the organization.

• Work closely with Sales, Marketing, Product, Training, Operations, Reservations, and Customer Experience teams to deliver account priorities and broader Member First objectives.

Support evolving business priorities.

• Contribute to special initiatives, cross-territory coverage, and other responsibilities as assigned.

Success Measures

Success will be measured through a balanced set of growth, engagement, and execution indicators, including:

• Revenue performance and progress against assigned territory objectives
• Quality and execution of territory and AAA branch growth strategies
• Advisor activation, adoption, retention, re-engagement, and production growth
• Frequency and business impact of in-person AAA branch visits, advisor…