Associate Director

Job Title:

Principal Analyst/Associate Director:
Mar Tech/CRM Transformation

Location:

Pune, India

About QKS Group
QKS Group is a global research and advisory firm known for its SPARK Matrix™, a globally recognized framework for vendor evaluation and competitive intelligence. We work with leading technology providers and enterprise buyers to deliver deep insights, technology research, and strategic advisory across various domains.

Role Overview
We are seeking an Analyst to join our Mar Tech and Sales Tech practice, focusing on research and advisory around Mar Tech transformation, architecture, and implementation ecosystems. The analyst will evaluate platforms, vendors, and solution trends across the marketing technology and customer engagement landscape, including Mar Tech, Sales Tech, AdTech, and Customer Data ecosystems.
This role combines technology research, architecture evaluation, and advisory on implementation best practices, providing a unique opportunity to influence buying decisions, vendor positioning, and technology strategy in the global Mar Tech and Sales Tech market.

Key Responsibilities
Conduct detailed market and vendor research across the Mar Tech and Sales Tech transformation landscape, including Marketing Automation, CDP, DXP, CRM, Campaign Management, and AdTech platforms.
Evaluate platform capabilities, architecture models, integrations, and ecosystem maturity through primary and secondary research.
Assess vendors through SPARK Matrix™, SPARK Plus™, and other QKS research methodologies.
Build deep understanding of Mar Tech architecture, solution design, and implementation workflows, covering areas like omnichannel orchestration, campaign execution, personalization, data pipelines, and analytics enablement.
Interact with product vendors, system integrators, and enterprise customers for technology briefings, demos, and validation discussions.
Collaborate with senior analysts to identify emerging technology trends, architecture shifts, and best practices in Mar Tech implementation.
Support client advisory and consulting sessions with insights on platform selection, integration design, data strategy, and architecture alignment.

Key Skills & Experience
15-20 years of core industry experience in Mar Tech consulting, architecture, or solution design, or within Mar Tech / CX technology product companies.
Strong understanding of Mar Tech and Sales Tech platforms such as Marketing Automation, CDP, DXP, CRM, Personalization, and Analytics solutions.
Proven experience with platform implementation, system integration, and architecture design in Mar Tech ecosystems.
Exposure to leading platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle CX, SAP Emarsys, Twilio Segment, Braze, MoEngage, Insider, or similar.
Familiarity with marketing data architecture, APIs, ETL/ELT pipelines, identity resolution, and cloud ecosystems (AWS, Azure, GCP).
Excellent analytical, writing, and presentation skills with ability to translate technical insights into strategic viewpoints.
Exposure to industry benchmarking, vendor comparison frameworks, or advisory methodologies is a plus.

What We Offer
Opportunity to work on globally recognized research frameworks like SPARK Matrix™.
Direct exposure to leading technology vendors (CXOs) and global markets.
Fast-paced, intellectually stimulating environment with growth opportunities.