Lead - Tech Content Strategy & Thought Leadership

About the Role

As the Lead - Tech. Content Strategy & Thought Leadership at Coditas, your mission is to translate complex technology into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and decision-makers.

You’ll be Coditas’ technical strategist & investigative storyteller — bridging engineering depth with commercial clarity. This role requires the agility to master new industries in days and the strategic foresight to build organic authority with whitepapers, solution briefs, to pursuit decks and SEO-optimized blogs. Your work will drive how the market perceives Coditas’ expertise in Digital Engineering, Cloud, GenAI, and Modernization.

This role goes beyond writing. It’s about creating impactful narratives that attract ICPs, generate qualified leads, and accelerate opportunities through the sales pipeline. Every asset you produce should build trust, support GTM motions, and amplify Coditas’ reputation as a trusted technology partner.

What’s in It for You

- Strategic Impact:
Build Coditas’ technical narrative that connects code to commerce and thought leadership to revenue.
- Cross-Functional Visibility:
Collaborate with leadership, delivery, sales, and marketing to craft content that influences real deals.
- Creative Freedom:
Own the voice and tone of Coditas’ engineering storytelling across digital and sales ecosystems.
- Measured Influence:
See your work directly linked to engagement metrics, MQLs, SQLs, and influenced pipeline.
- Career Growth:
Operate at the intersection of engineering, marketing, and revenue enablement — developing executive-grade communication skills.
- Culture of Craft:
Work with a team that values clarity, precision, and authenticity in every word that goes out.

Your

Key Responsibilities

- Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase Coditas’ expertise.
- Conduct rapid primary and secondary research to produce analyst-style insights on emerging technologies, GenAI, and industry trends, translating them into thought leadership assets such as whitepapers, POVs, benchmark reports, and research briefs.
- Transform deep technical research into polished presentations, blogs, decks, and micro-content with consistent tone, strong storytelling, and visual clarity, while proactively proposing new research themes based on evolving industry trends.
- Create high-impact, executive-ready content including case studies, solution briefs, pre-sales proposals, and client-facing narratives that clearly link technical solutions to business outcomes.
- Develop competitive intelligence, market comparisons, and structured frameworks to support GTM and sales pursuits, while collaborating closely with engineering, product, and sales teams to ensure technical accuracy and relevance
- Produce case studies, solution briefs, and success stories that link Coditas’ technical outcomes to business value.
- Support sales pursuits by crafting proposals, executive summaries, and custom content aligned to live opportunities.
- Track and report content performance so leadership sees clear attribution from content → MQL → SQL → Opportunity.

You Will Thrive in This Role If You Are…

- A storyteller who can simplify technical depth for CXO audiences.
- A quick-study researcher who thrives on the challenge of becoming a subject matter expert on a new industry or technology overnight.
- Skilled at writing across formats — from SEO blogs to executive briefs.
- Comfortable collaborating with Sales, SDRs, and Marketing to fuel live pursuits.
- Data-driven, eager to prove the ROI of content in pipeline dashboards.
- Excited to make Coditas’ written voice trusted and visible in the industry.

Desired Background

- 3–8 years of experience in B2B tech content writing (IT services, SaaS, or consulting preferred).
- BE / BTech or Master’s / PhD in Computer Science, IT, or a related technical discipline.
- Strong understanding of the evolution and latest trends in GenAI and modern digital technologies.
- A tech enthusiast who actively follows cutting-edge frameworks, research papers, and emerging trends in software engineering and…