Country Sales Manager

The Commercial Manager will lead the company’s revenue growth strategy across sales, partnerships, pricing, and market expansion in the UK. As a key member of the leadership team, this role is responsible for building and executing the commercial strategy in a fast‑paced, highly regulated cannabis environment.

The ideal candidate combines strategic thinking with hands‑on execution, thrives in startup settings, and has a strong understanding of cannabis market dynamics, compliance constraints, and go‑to‑market execution.

• Develop and execute the company’s overall commercial and revenue strategy
• Identify and prioritize new market opportunities, channels, and customer segments
• Build strong relationship with stakeholders in medical environment
• Build, lead, and scale the sales function (wholesale, B2B)
• Establish and manage strategic partnerships (clinics, dispensaries, distributors and pharmacies)
• Negotiate and close key commercial agreements and contracts with clinics and distributors or pharmacies
• Support key accounts and high‑value relationships
• Monitor market trends, competitor activity, and regulatory changes
• Translate customer insights into product positioning, offers, and go‑to‑market plans
• Collaborate with category manager on brand positioning, campaigns, and customer acquisition strategies

• Work closely with Board of Directors to ensure commercial plans are executable and compliant
• Align commercial priorities with supply chain, production capacity, and inventory planning
• Contribute to company‑wide strategic planning and investor discussions

• Ensure all commercial activities comply with cannabis regulations
• Partner with legal/compliance teams to manage risk in sales, marketing, and partnerships

• 5+ years of experience in commercial leadership, sales leadership, or business development
• Proven track record of driving revenue growth in a startup or high‑growth environment
• Experience in cannabis, regulated industries or strong cannabis market knowledge
• Strong negotiation, deal‑making, and stakeholder management skills
• Data‑driven mindset with experience in forecasting, pricing, and performance metrics

• Direct experience in cannabis (distribution, cannabis clinics)
• Experience scaling teams and commercial operations from early stage to growth phase
• Understanding of cannabis compliance frameworks
• MBA or equivalent business experience
• Strategic thinking with hands‑on execution
• Entrepreneurial mindset and comfort with ambiguity
• Strong leadership and communication skills
• Commercial acumen and financial literacy
• High ethical standards and compliance awareness

• Opportunity to shape the commercial direction of a fast‑growing cannabis startup
• Competitive salary plus equity/bonus opportunities
• High‑impact leadership role with direct access to founders

Mid‑Senior level

Full‑time

Sales and Business Development

Pharmaceutical Manufacturing