Web Content Designer

Because we strive to put people first. Culture, our way. Digital t’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

• Design and deliver editorial layouts that bring campaigns to life, combining imagery and copy to showcase Primark’s latest launches across all regions.
• Create visually compelling weekly content for category landing pages, ensuring new collections are highlighted across web and app platforms.
• Manage and maintain a seamless customer journey across 17 regions by handling pre-planned content and ad-hoc updates within the CMS.
• Collaborate with cross-functional teams (Editorial, SEO, Brand, Marketing) to deliver cohesive, brand‑aligned content and support 360° campaigns across digital and in‑store touchpoints.
• Apply UX best practices and optimize content for performance while ensuring adherence to brand guidelines and technical CMS capabilities.
• Proactively propose innovative ideas and design solutions to evolve the brand’s digital look, feel, and functionality, meeting deadlines with agility and high standards.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: 27 days of leave. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

• Degree in Art & Design, Graphic Design, or a related creative discipline, with strong foundational design skills and exceptional attention to detail.
• Proficiency in CMS platforms and solid understanding of digital design principles, including typography, layout, and composition.
• Ability to thrive in a fast‑paced, team‑oriented environment, demonstrating strong organization, time‑management, and problem‑solving skills.
• Customer‑first mindset with an eye for impactful imagery and layout, complemented by experience in digital or retail environments (highly desirable).
• Excellent communication and collaboration skills, capable of building effective relationships and presenting complex information clearly to stakeholders.
• Creative and trend‑aware professional, passionate about culture, media, and design, operating with integrity, professionalism, and sound judgment.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future – and we’re excited to develop yours.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead.

And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at

REQ : JR-3379