Head of Gaming

Base pay range

This range is provided by Make-A-Wish® UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Are you ready to turn the power of play into life-changing impact? This is a rare and exciting opportunity to shape something truly special at Make-A-Wish UK. As our Head of Gaming, you’ll lead a bold and ambitious strategy to unite the gaming community, creators, studios, players and partners in granting unforgettable wishes for children living with critical conditions. With board-level support and a clear vision to generate £1m annual income within three years, you’ll be at the forefront of innovation, storytelling and purpose driven partnerships.

If you’re a strategic leader from the gaming, charity or social impact sector, with a passion for gaming and a heart for impact, this is your chance to build a legacy that transforms lives through play.

Core Purpose

As a visionary leader, the Head of Gaming is responsible for shaping and scaling our gaming strategy, unlocking £1m annual income within 3 years. The role drives innovation, forges strategic partnerships and aligns gaming initiatives and the power of play with Make-A-Wish UK’s mission to deliver life-changing impact for critically ill children. Working closely with senior leaders, the Head of Gaming champions cross-functional collaboration, embeds data-driven performance and fosters a culture of creativity and continuous improvement.

• Strategic Leadership
• Develop and implement the overall strategy for gaming aligned with the overarching Make-A-Wish UK organisational goals and market trends.
• Monitor and identify growth opportunities within the gaming sector that are unique to Make-A-Wish UK, including development of strategic partnerships, product diversification to drive sustainable income growth, and market expansion to position Make-A-Wish as the go-to charity for the gaming sector.
• Collaborate with the extended leadership team to execute the gaming strategy and ensuring the journey and development priorities align with our overall Income & Engagement goals and growth targets.
• Establish Objectives, shared KPIs and other performance metrics that drive alignment with common priorities and focus across teams to deliver on growth targets.
• Attend appropriate industry events and conferences to cement Make-A-Wish UK as contender within the UK videogame sector.
• Lead stakeholder management of high-value and high-profile gaming contacts, including senior Make-A-Wish advisors within the gaming industry.
• Team Management
• Lead and motivate the Gaming and Influencer Officer by providing guidance, mentorship, and professional development.
• Promote a creative and collaborative work environment to drive innovative partnerships, creativity and innovation.
• Gaming Group Wish
• Oversee the entire gaming group wish development lifecycle from concept to launch, ensuring the project is delivered on time and within budget.
• Scale the group wish within the sector and develop commercial opportunities that resonates with the gaming audience.
• Leverage storytelling to engage with gaming influencers within the gaming community.
• Partnership Development
• Establish and nurture relationships with external partners, including publishers, hardware manufacturers, distributors, and platform holders.
• Identify, negotiate, and maintain relationships with gaming influencers and content creators.
• Collaborate with Brand and Corporate Partnerships to ensure the content and pitch is engaging for partnerships, campaigns and promotions.
• Campaign Execution
• Oversee the planning, execution, and analysis of gaming-related marketing campaigns.
• Ensure that campaigns align with the company's objectives and target audience.
• Performance Analysis
• Monitor campaign performance metrics and provide insightful reports to stakeholders.
• Adjust strategies based on performance data to improve engagement and ROI.
• Continuously analyse, refine, and optimise workflows, tools, and processes across gaming to increase lead time to value, reduce blocks, improve resource allocation and enhance productivity.
• Proactively identify and monitor risks that could…