CVM Base Specialist

Job Overview

Vodafone Three CVM Base Analyst

Location: Reading + (
* Hybrid/
* Homebased Working)

Salary: Excellent basic salary plus bonus and Three benefits

Working Hours: Full time 37.5 hours per week – Monday to Friday – core hours between 10.00am and 4.00pm

Duration: Permanent

Hybrid working: We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week.

You should work with your line manager to understand what their expectations are for you, your specific role and your team.

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with Vodafone Three, that future’s being built – today.

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone.

Join us as a key member of our Contract Voice team, where you’ll help bring our customer value management (CVM) strategies to life. Working closely with the Senior CVM Campaign Manager, you’ll play a hands‑on role in shaping and delivering impactful customer programmes.

• Strategic execution: Support the Senior CVM Campaign Manager in shaping and delivering Contract Voice initiatives, from planning through to execution.
• Cross‑team collaboration: Coordinate with Marketing, Online, Retail, and Contact Centre teams to ensure smooth delivery of CVM programmes.
• Technical ownership: Manage complex elements of customer communications, including personalisation, automation, and offer integration.
• Agile contribution: Play a key role in the Contract Voice CVM squad, actively participating in sprints and planning sessions.
• Commercial insight: Conduct campaign analysis to identify opportunities, assess funding needs, and drive continuous improvement.

• CVM delivery expertise: Proven experience managing complex customer value programmes across multiple channels, with a focus on performance and KPIs.
• Technical communications: Skilled in delivering automated, personalised messaging and offers, with knowledge of Adobe Campaign as a plus.
• Stakeholder influence: Comfortable working cross‑functionally and influencing at all levels to drive alignment and delivery.
• Agile mindset: Experienced in agile delivery models and familiar with tools like Jira for workflow tracking.
• Commercial awareness: Able to conduct campaign analysis to identify opportunities, assess funding needs, and optimise programme impact.

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their…