Product Marketing Manager

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, the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations drive the success of the world’s air travel industry.

We’re present at 95% of international hubs, partnering closely with over 2,500 transportation and government clients. Our goal is to deliver fresh solutions and cutting‑edge technology that runs like clockwork.

About

The Role & Team

• Drive awareness, demand and pipeline growth by developing and executing marketing strategies that resonate with our target audience.
• Translate customer insights into compelling messaging and empower sales teams with content that brings SITA’s promise to life to support business growth and product adoption.
• Report to the Head of Marketing for Borders, developing simple and differentiated value propositions, integrating marketing programs, and collaborating with product management and growth teams on business case realization, market segmentation, messaging, product launches and ongoing marketing.

What You’ll Do Positioning & Messaging

• Develop clear, compelling, and differentiated external‑facing value propositions and messaging for the Borders journeys and products, ensuring alignment with market needs, customer insights, and competitive landscape.

Marketing Strategy

• Design, develop, and execute integrated go‑to‑market marketing programs across the entire lifecycle, including internal communications, PR, events, and more.
• Collaborate with Product Managers to drive marketing efforts for product launches, ensuring consistent branding and messaging across all channels, highlighting product benefits in a way that resonates with target audiences.

Thought Leadership And Content Ownership

• Collaborate with product and growth teams to curate forward‑thinking thought leadership content that addresses market trends and customer challenges.
• Own the creation and management of external content such as web content, case studies, webinars, social media, and more, ensuring all content highlights how the company’s solutions deliver value and innovation.
• Ensure content resonates with target audiences and maintains message consistency across all communications.

Sales Enablement

• Provide sales teams with impactful collateral and messaging that align with customer needs and help drive revenue and pipeline objectives.
• Support the bid team with deal‑based marketing and value propositions to enhance the effectiveness of proposals and pitches.

Event Strategy & Borders Presence

• Own the successful planning and positioning of the Borders business at major events.
• Partner with cross‑functional teams to ensure that our stands and materials accurately reflect the strategic goals and market positioning for specific regions.

Market & Competitive Analysis

• Serve as the marketing expert on competitive analysis and market needs.
• Use insights to shape messaging and position products for success, ensuring impactful product launches and sustained market presence.

Data Analysis & Reporting

• Analyze campaign performance against established KPIs to track effectiveness of campaigns, product launches, and ongoing marketing efforts, providing actionable insights for future strategies.
• Present performance reports to key stakeholders, making data‑driven adjustments to improve outcomes.

Qualifications ABOUT YOUR SKILLS

• 3–5 years of proven experience in product marketing with a strong track record of developing and executing successful go‑to‑market marketing strategies and campaigns.
• Experience working with cross‑functional teams such as product management, sales, and Mar Com in complex environments.
• Excellent written and spoken English skills, enabling effective communication with internal teams and external audiences in a global setting.
• Deep understanding of market dynamics, customer insights, and competitive landscapes. Ability to identify opportunities to differentiate products and messaging to drive business growth.
• Experience with product launches: hands‑on experience managing large‑scale product launches across multiple regions, coordinating cross‑functional efforts and optimizing launch impact.
• Storyteller…