Brand Manager

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In this role, you’ll shape HP’s brand expression across every customer touchpoint, developing content strategies that drive measurable impact. You’ll partner with internal creative teams and external agencies to deliver assets that reflect HP’s global identity while resonating with UK&I audiences. From in-app experiences and product packaging to lower-funnel Amazon videos, you’ll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPI’s.

• Champion HP’s global brand guidelines and tone of voice across all marketing outputs.
• Support creative development and strengthen brand consistency across all initiatives.
• Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
• Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
• Provide structured, actionable feedback to creative teams and agencies.
• Conduct 360° content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.

• You’ll have deep expertise in content strategy and execution across diverse formats and customer journey stages.
• You’ll have strong understanding of global marketing processes, including asset development and localisation.
• You’ll have a proven ability to manage high-impact projects and multiple priorities.
• You’re skilled in content analysis, creative feedback, and deadline-motivated delivery.
• You’ll have experience working with creative agencies and managing brand activations.
• You’ll have the ability to collaborate effectively across multiple functions and regions to align priorities and deliver unified brand experiences.

• Competitive Salary:
  Up to £48,000 Per Annum
• Company Sick Pay + Life Assurance: 4 times your annual salary
• Access to a range of discounts and perks across our key partners & beyond

Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to maintain control of their customer experience across their distribution channels.

Mid-Senior level

Full-time

Marketing and Strategy/Planning

Marketing Services and Computers and Electronics Manufacturing