Manager, Audience Strategy & Operations

We don't do traditional staffing or source resumes. Ready Talent is a global Managed Services partner built for the modern enterprise. We design and deploy agile, high-performing teams to execute critical projects and solve complex challenges for the world’s most ambitious brands.

Working here means being part of a highly coordinated, expert unit delivering actual outcomes. Our people get the best of both worlds: direct, high-impact engagement with Tier-1 global enterprises, backed by an agile structure built entirely around execution, complete professional autonomy, and zero corporate noice.

Role Overview :
Manager, Audience Strategy & Operations - Maternity Cover Who We Are Looking For

We are seeking a Manager, Audience Strategy & Operations with a deep background in Audience, Customer Marketing, B2B and Global Campaigns to support a major tech client. In this role, you will leverage cutting-edge AI tools and creative tech to accelerate ideation, visualise breakthrough campaign concepts, and elevate storytelling across ABM platforms.

What You'll Do

Note that this is initially for maternity cover.

Responsibilities

• Own audience strategy and operations across Sales, SDR, Marketing, Customer Marketing, Events, and broader GTM initiatives.
• Serve as the primary administrator and subject matter expert for Zoom Info, 6sense, Clay, and audience technologies.
• Consolidate intent, firmographic, enrichment, CRM, and engagement data to identify priority accounts and contacts for GTM teams.
• Develop and activate audiences for prospecting, ABM, customer marketing, events, campaigns, and sales engagement initiatives.
• Partner with SDR and Sales teams on account selection, contact identification, enrichment, segmentation, prioritization, and outbound audience development.
• Partner with Marketing and Customer Marketing teams to build targeted audiences supporting campaigns, expansion, retention, and ABM programs.
• Own event audience strategy, including pre- and post-event lists, enrichment, segmentation, data quality, and activation.
• Maintain audience data quality, governance, platform hygiene, user management, and standards across key audience and CRM platforms.
• Own, maintain, and expand Clay workflows to automate enrichment, audience creation, data activation, and scalable GTM processes.
• Identify and implement new audience, intent, enrichment, and data capabilities to improve targeting, coverage, and sales activation.
• Partner with Sales Operations, Marketing Operations, CRM, Data, and GTM teams to improve audience processes and operational efficiency.
• Manage and provide strategic direction to one Marketing Analyst supporting audience, data, and operational initiatives.
• Provide strategic guidance on audience strategy, intent signals, data activation, segmentation, and go-to-market execution.
• Support additional audience, data, and marketing operations initiatives as business priorities evolve.

Skill & Experience Requirements

• 5+ years of experience in marketing operations, audience strategy, ABM, data operations, or related disciplines.
• Strong experience with Clay, Zoom Info, 6sense, Salesforce, and audience/data management platforms.
• Experience developing audiences and outbound lists across account selection, contact identification, enrichment, segmentation, and activation.
• Strong understanding of B2B prospect and customer marketing, ABM, intent data, enrichment, and sales activation.
• Experience partnering with Sales, SDR, Marketing, Customer Marketing, Events, and Operations teams.
• Experience with data governance, CRM hygiene, user management, and marketing technology platforms.
• Experience managing and developing team members.
• Strong project management, problem-solving, communication, and prioritization skills.