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Area Sales Manager

Job in Reading, Berkshire, RG1, England, UK
Listing for: Midas
Full Time position
Listed on 2026-01-11
Job specializations:
  • Sales
    Business Development, Sales Representative, Sales Manager, Outside Sales
Salary/Wage Range or Industry Benchmark: 43000 - 45000 GBP Yearly GBP 43000.00 45000.00 YEAR
Job Description & How to Apply Below

This range is provided by Midas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Midas

Area Sales Manager – Coffee Wholesaler - Berkshire

Location – West London, Staines, Woking, Farnham, Guildford, Epsom, Newbury, Slough, Reading, Maidenhead, Milton Keynes, Buckingham, High Wycombe, Aylesbury.

Package - £33,000 - £35,000 – OTE £43,000 - £45,000. Quarterly paid bonus and yearly performance bonus, company car, 22 days annual leave plus bank holidays, laptop phone. Travel expenses paid

The Company

We are a family coffee wholesaler in the UK with branded support in Europe. We support independent businesses in the Ho Re Ca  industry, providing a effective offering and customer service.

We pride ourselves on our relationship with our clients and are looking for someone to come into our business to secure new relationships.

We are looking to grow our business in the London & The Home Counties, as well as managing some of our valued existing accounts.

The Role

You will be working in our Ho Re Ca  and Business division, prospecting and securing new customers and developing relationships with our clients in both the Ho Re Ca  and Business sector.

The role is mainly Business Development in your designated patch. Calling on potential clients such as independent hotels, restaurants and local businesses introducing the offering and the service and support which they are very proud of.

The account base that will be inherited is very established this is made up of Ho Re Ca  and SME Businesses.

You will be targeted on increasing revenue with our partners through introducing new lines and growing volume of existing listings. Although the role is predominantly door knocking, visiting prospects customers face to face.

The Person

The successful person will be able to demonstrate their sales ability, tenacity and natural ability to seek out new customers by visiting leads/prospects directly.

  • Candidates with a background in sales, a “hunter” mentality", someone who isn’t afraid of walking into businesses to sell their products, introduce machine rentals and their impressive aftercare service.
  • Experience in Coffee is desirable although food, drink, or catering equipment would also be considered for this role as well as people sell capital equipment.
  • You will possess effective sales techniques, be of a genuine character with presence and the ability to build ongoing relationships.
  • Candidates must have a driving licence and have strong IT skills as well as have a relationship approach to their customer management.
Seniority level

Associate

Employment type

Full-time

Job function
  • Business Development and Sales
  • Wholesale Food and Beverage, Food and Beverage Services
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