Senior Director - Planning Data & Analytics

Overview

Qiddiya Investment Company is seeking a strategic and visionary Senior Director of Marketing Data & Analytics to lead our efforts in harnessing data-driven insights to shape and optimize our marketing strategies. The Senior Director will develop and implement robust analytics frameworks that facilitate informed decision-making and enhance marketing performance. The role oversees a team of analytics professionals, guiding advanced analytics techniques, predictive modeling, and customer segmentation to drive effective marketing initiatives.

Collaboration with cross-functional teams ensures data insights align with business objectives and marketing goals, fostering a culture of data-driven marketing to create engaging customer experiences.

• Manage comprehensive marketing analytics projects, evaluate campaign effectiveness, and identify opportunities for optimization.
• Lead the application of advanced analytics techniques, including predictive modeling and customer segmentation, to drive marketing initiatives.
• Present analytical findings to senior leadership and provide strategic recommendations based on data insights.
• Guide and develop a team of analytics professionals, fostering a high-performance data-driven marketing culture.
• Collaborate with cross-functional teams to ensure analytics outcomes align with overall business objectives and marketing goals.

• A Bachelor  degree in Marketing, Business Analytics, Data Science, or related field;
  Master  degree preferred
• 12+ years of experience in marketing analytics, data analysis, or related fields, with proven leadership experience
• Expertise in advanced analytics techniques, including predictive modeling, customer segmentation, and data visualization
• Strong proficiency with analytics tools and platforms such as Google Analytics, Tableau, or similar
• Excellent communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders
• Demonstrated ability to manage multiple high-stakes projects simultaneously and deliver results under tight deadlines
• Experience in fast-paced, dynamic environments, preferably within entertainment, tourism, or real estate sectors

Join Qiddiya  team and enjoy a dynamic work environment that offers growth opportunities, a collaborative culture, and the chance to make a significant impact as our future Playmaker.