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Market Researcher

Job in Riyadh, Riyadh Region, Saudi Arabia
Listing for: Deluxe Holiday Homes
Full Time position
Listed on 2025-12-17
Job specializations:
  • Research/Development
    Market Research
Salary/Wage Range or Industry Benchmark: 150000 - 200000 SAR Yearly SAR 150000.00 200000.00 YEAR
Job Description & How to Apply Below

We are seeking an experienced Market Researcher to lead and execute a comprehensive market research study for the planned launch of a Holiday Homes / Short-Term Rental Management Company in the Kingdom of Saudi Arabia, with a primary focus on Riyadh.

The role will support senior management in market entry decisions, pricing strategy, target customer identification, regulatory understanding, and competitive positioning.

Key Responsibilities
  • Conduct in-depth research on the short-term rental / holiday homes market in KSA, with focus on Riyadh
  • Analyze market size, demand drivers, seasonality, occupancy trends, and average daily rates (ADR)
  • Identify target customer segments (corporate stays, leisure travelers, medical tourism, relocations, etc.)
  • Identify and analyze key competitors (local operators, serviced apartments, global platforms)
  • Benchmark competitors on:
    • Pricing models
    • Service offerings
    • Commission structures
    • Property acquisition strategies
    • Customer experience and branding
  • Assess market gaps and differentiation opportunities
  • Research short-term rental regulations in KSA, including:
    • Licensing requirements
    • Municipality and tourism authority rules
    • Zoning restrictions
    • Tax and VAT implications
  • Summarize compliance requirements for market entry
  • Provide pricing recommendations based on market benchmarks
  • Support high-level revenue and cost projections
  • Identify feasibility and break-even considerations for the KSA market
  • Study traveler behavior and accommodation preferences in Riyadh
  • Analyze demand sources (business travel, events, tourism, Vision 2030 initiatives)
  • Identify high-potential locations and property types
  • Prepare a structured market research report with clear insights and data
  • Present findings, conclusions, and strategic recommendations to management
  • Support decision-making with data-driven insights
Requirements
  • Market & Competitive Intelligence Analysis (Hospitality / Real Estate)
  • Financial & Pricing Analysis
  • Regulatory & Market Entry Research
  • Strategic & Critical Thinking
  • Communication & Storytelling with Data
  • Ownership & Self-Management
  • valid Saudi driving license
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